The first issue identified was that the previous brochures marketed the business rather than the lifestyle people buy when they commit to a high end property. So we decided we could add value to the project by creating the development’s very own brand logo. This would make marketing the development easier and appeal to the emotion of any prospective buyer.
Once the logo was designed, the next stage was really about creating a tone in the design. So using subtle greens and warm accent colours, married with a leafy ‘graphic’ device, and a mix of a serif and sans serif typographic pairing, we had the makings of a beautifully designed piece.
Going to a square format allowed us to have a 6 page cover, and a reveal, to entice the reader into the brochure. Local interest pages were followed by property specific sections. All easy on the eye with plenty of room for the CGI renders, of the soon to be built homes, being given plenty of room to breathe.
