Great branding should provide you with a major edge over the competition. It should give customers insight into what to expect from your company and effectively communicate all that is wonderful and unique about your products and services.
If it doesn’t… you’re in the right place.
PEOPLE MATTERS HR
BRAND STRATEGY | BRAND IDENTITY | WEB DESIGN
BRITISH INTERACTIVE MEDIA ASSOC.
WEB DESIGN | UX | CONTENT
Are you a startup looking for a brand new brand? Or an established business in need of a brand refresh? Perhaps you are looking for a complete brand overhaul? Or maybe you’re not sure what you need and are looking for some expert advice.
Wherever you are in the branding process, we can tailor our approach to suit your needs:
Think get to know your brand, your business goals, your customers and your market as well as you do.
Where are the gaps in our understanding? Think can provide audience research and competitor analysis to back up your thinking and support internal buy-in.
3. Brand Positioning
Perhaps this is a process of sensor checking your existing proposition, or defining a new brand proposition through a brand strategy workshop with key stakeholders.
4. Brand audit
With clarity around the positioning, how do we think the current branding stacks up? Does it align to the ambitions of the business?
5. Design direction
Armed with this information, Think can create the return brief. This is the design direction for the brand and work can begin on the concepts.
BRAND IDENTITY | BRAND GUIDELINES
CAMPAIGN | SOCIAL MEDIA | PR
How we can help
Do you really know your audience? Think can help validate your thinking through audience research and detailed personas. This real world information will help create relevant and motivating communications and provide the business case for a change in brand direction.
What is happening in your space? Are there indirect competitors to consider? How are you different and why should customers choose you? Conducting a thorough competitor analysis will help you identify the white space to own and create cut through in your category.
BRAND STRATEGY & WORKSHOPS
A brand workshop can be facilitated by Think and all existing research will feed into this session. The purpose is to work with key stakeholders and hone in on a final brand proposition that is credible, relevant, unique and can stretch with the future ambitions of the organisation.
BRAND IDENTITY & LOGO DESIGN
A logo is the cornerstone of your brand identity and your our brand identity is the combination of all the visual elements that help people to recognise you, from fonts and colour ways, to photographic style and graphics. These elements breath life into your marketing communications and help you stand out from the crowd.
BRAND GUIDELINES & TOV
To support the quality and consistency of your brand application across multiple channels, Think can produce professional brand guidelines that cover all aspects of your brand identity such as logo placement, primary and secondary colour palettes and your brand tone of voice.
BRAND TOOLKIT & COMMUNICATIONS
Think can create a suite of assets and templates that will act as a toolkit for your marketing team. This can cover everything from corporate stationary and report templates to social media graphics and sample brochure designs. If you simply need help with your marketing collateral, please see our Graphic Design services.
Here are some typical questions from our customers, however please do get in touch if you would like more information on anything related to branding or design!
“I have worked with Paul and his team on a broad range of projects and in two completely different sectors. Their work is always imaginative and of a very high standard and is matched by exceptional project management skills – making them a real pleasure to work with. They take a partnership approach and will work with you to ensure that you get what you need, not just what you ask for (the two aren’t always the same!). They also work flexibly to get you the best results even within tight budgetary constraints and timescales. I couldn’t recommend Think highly enough.”