Think rebrands software solution giant Brady PLC

Leading northwest creative agency Think has unveiled a full rebranding project for global risk management software solutions giant, Brady PLC.

Think were contacted directly by the London-based organisation, which produces solutions for the global commodity and energy trading space, who were looking to brief a creative agency that is “the best of the best.”

After initially quoting for a logo, Think were invited to cost a prestigious full rebranding project. Think won the work without the need to pitch. Production included a logo design in various formats across all platforms. These included brand identity guidelines, stationery, word templates, presentation templates, event graphics, brochure design and print, icon design and custom typeface design.

Paul Grogan, Managing Director at Think, said:

“The team at Brady PLC were a joy to work with on this exciting project, giving us full creative license to bring the firm’s existing branding right up to date. There is a huge difference between a new logo and a full rebrand and we took a collaborative approach with the client, to ensure consistency throughout, resulting in an outstanding piece of work that we are extremely proud of.”

After working up several ideas, Think developed a concept around the business’s positioning statement “ahead of the curve.” It formed the backbone of the brief. In a radical move away from the existing design, the new logo features strong, vibrant colours. They are highly compatible with the digital platforms customers are most likely to view them on. The intelligent design has been delivered with absolute precision, utilising the crossbar of the A to create a ‘curve’ within the logo with a perfect circle on the crossbar.

Think are a strategic and award-winning branding, web design and digital marketing agency based in Bury, Lancashire. In the three years since its launch, the agency has quickly gained an enviable reputation as a leading studio. It has a loyal client base across the North West and beyond.

Think help their clients grow their businesses through hard-working design, digital and marketing services. This includes creative, branding and brand identity, websites, digital support post-launch including SEO, exhibitions, illustrations and infographics. Their impressive client list includes: Abode Property Development, Balfour Beatty plc, Emerge Recycling Manchester, Nutters Restaurant, Nationwide Cycling Academy, Parliamentary Health Service Ombudsman, Social Mobility Foundation, Telecom North West, University of Salford and The University of Manchester.

Mark Tredway at Brady PLC said:

“We are absolutely delighted with the new branding, which has been 100% on brief. The look and feel has been extremely well received by customers and prospects alike. We were thrilled with not only the level of creativity demonstrated by Paul and his team but his business acumen in understanding what is right for us as a company”

Paul Grogan concluded:

“It’s our mission to transform our client’s businesses through award-winning creative that raises their profile – and increases their profits. We do this through by combining outstanding innovative thinking with fantastic value to produce hardworking work that will make a tangible difference to the client’s bottom line – and this latest project is a perfect example of that.”


Written by

Paul Grogan

Creative Director

Award winning, and self-confessed typographic and graphic design perfectionist, Paul has 26 years experience in the industry and is our managing and creative director.

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