We were delighted when the Gramotones came and asked us to look at rebranding their band after the success of the previous band rebranding – The Manyanas. We think it’s lovely when customers come back and commission us to another job, quite the compliment.
Why go through the pain of rebranding?
Typical of many small businesses, the Gramotones logo started life in Paint. There isn’t anything wrong with this! But with their growing Europe wide following, and with a few record labels sniffing around, the lads, Jake, Sid, Ryan and James thought it was time the bands visual identity started to look the part.
Having looked at evolving their existing logo for the rebrand, we all felt the finished design morphed into something that was too close to some other unnamed and rather successful Manchester band. So back to the drawing board we went and decided on a whimsically crafted typographic logo that seemed more in tune with the Gramotones lyrical music. The logo rebrand was then rolled out across a number of items that the band could use when communicating press releases such as Word templates.
Once happy with the rebrand, the lads asked me to look at their upcoming single release launch, associated tour advertising and some merchandising design. The single entitled ‘Corporate Whipping Boy’, an unusually political comment for them, is all about the way employees are downtrodden by the wealthy corporate businessman and women. With this in mind I commissioned the fantastically talented Ashley (AKA Fings) to create a wolf like character that could be used across various media. Typically, she got it spot on, and the Gramotones loved the creation.
Once this was sorted, we were delighted to be able to propose to them a series of designs based on this concept which included:
- Poster design
- Billboard design
- Newspaper press advertising
- CD design
- T-shirt design
- Pin-badge design