The best way to communicate Merry Christmas to your clients during the festive period

If you’re struggling with what to talk about at this time of year and need a Christmas marketing plan, don’t worry – here are some ways you can spread some festive joy on behalf of your business. It’s not only thoughtful, but a great opportunity to build on the relationships you have with your clients.

It could be as simple as sending out cards and gifts or making your clients aware of your opening times. It’s also important to reflect on the year – what you have accomplished.  If you helped your client succeed – this is the time to remind them…

Additionally, it may be helpful to emphasise the importance of investing in marketing, as this can help you reach more potential customers and increase your sales.

By focusing on these strategies, you can make sure that your clients are aware of your business and advice they can use to their advantage. So, if you’re looking for a way to communicate Christmas to clients effectively, consider these strategies and start planning your Christmas marketing plan campaign today.

Spread festive joy with festive content

One option is to create some festive content to share with your clients. This could include things like festive-themed blog posts (like this one!), a reflective video, or fun-filled social media updates.

Tis the season to gift

Sending out cards, or e-cards, lets your customers know you are thinking about them. This can be a fun way to connect with your clients during this busy time of year. No matter how small the gesture, it’s important to let your customers know that they are very much appreciated. You could even consider branding your gift, to make sure it gets noticed. Whether it’s a bespoke branded card or branded packaging. Check out these branded wine boxes we sent out a few Christmases ago.

Charity starts at work

Instead of gifts, you could consider a charitable donation. It is so important to think of those less fortunate at this time of year. Think support Bury Hospice and the importance of the care the hospice provides. So, our gift to you this year is to help those in need, by making a sizeable donation on your behalf. Thank you to each and every one of you.

Don’t fall on deaf ears

When will you be open? What will happen if someone needs your services out of hours? It’s important for your customers to know this important information and be in the know. This can be communicated via email, social posts, answerphone message and SMS.

Pull the marketing plug at your peril

Another key strategy is to focus on investing in marketing at this time of year. At a time when many b2b companies shut up shop, why not take advantage of a quieter market and cheaper advertising rates. This can be an effective way to reach more potential customers and increase sales, as it allows you to put your products or services in front of a larger audience.

To get the most out of your marketing efforts, consider working with a digital marketing agency that has experience creating successful campaigns for businesses like yours. In this climate, it is important not to take a backseat in your marketing efforts and in fact, with the right strategy, it couldn’t be a better time. See our guide for marketing in a recession.

Christmas marketing plan

With the right strategy and planning, you can make sure that your clients are aware of all the ways they can use a Christmas marketing plan to their advantage and successfully reach more customers this season and beyond.