When it comes to building websites, pulling together collateral and promoting brand identity, there’s one thing every designer longs for – a library of great photography. Without appropriate imagery to choose from, your brochures can be bland and your signage so-so. That’s where commercial photography can help.
Commercial photography is everywhere – those pictures you see in magazines and on billboards and digital ads don’t get there simply by chance. They are the tangible output of investment by that brand, to develop a catalogue of images that pop, promote and perpetuate.
You see, unless you’re taking images for a specific event with timely references immortalised in the celluloid, a good commercial photography shoot will produce ever-green content that you can use again, and again. And again.
The importance of sourcing images
Yes, it’s possible to source images with which to illustrate your company collateral. Additionally, it’s a cost-effective way to procure images that work for your business. But consider if it’s something that:
- you will need more regularly or;
- you prefer the copyright flexibility you can get with bespoke-photography.
Either way, Think are a leading design agency who can easily help you with your commercial photography marketing. We’ll help you create a gallery of your brand in glorious Technicolor. If you prefer, we can portray your business in black and white. Or sepia. Or in full Andy Warhol-esque primary pop palettes. We’re pretty flexible like that.
There’s no denying that marketing and selling your business are boosted when you illustrate your products and services with images. Visual images grab attention, share information and invoke emotional reactions. Stand out on social media and wow with your website. If your pictures represent you and what you offer, you’re sharing your valuable messages in the blink of an eye.
High-quality commercial photography marketing isn’t a cost; it’s a commercial investment: therefore, use it wisely.
For example, check out the photographs we took for Galloways Print, which show the printing process and the team at Galloways Print in action.
About Think
We’re a full-service digital agency, and that means we can help you with commercial photography, and all the collateral to use it in. Get in touch today on 0161 507 2410 and we’ll help you smile for that commercial camera.
