I was asked to produce a celebratory or commemorative coffee table book for Manchester based web agency, Amaze. Working in partnership with Bluestar Marketing, an event and marketing business in Cumbria. Amaze are a world-class digital agency. They have been at the forefront of web technology innovation for the past 20 years.
Briefing the commemorative book design
As part of their birthday celebrations, Amaze hired out the Victoria Warehouse in Manchester and held a conference and party for key clients, guests and staff. The book was written and designed to mark and celebrate their 20 years in business. Touching upon innovation, survival and perseverance of their time in an industry known for it’s highs and lows.
The brief was to use a design style used in their new website they had just launched for themselves. I have been designing for print and digital media for slightly less than 20 years. I have also had to design a website from a brochure or print based design work. Going the other way is a totally different kind of design challenge.
Usually with web design, you can cherry pick the best features from existing print design and make them work harder for you, even animate on a website. However, if you’re working with animated graphic assets and trying to go back to the print media, this can prove a little harder.
Working with the assets I could take from the web design, such as the grid backgprund, arrows, typography and colours; after a few design drafts I finally had a design I was happy with and they had approval. Working closely with Bluestar (who wrote the book), Galloways Print (who produced the book) we were able to create a stunning piece of digital print across a 74 page, section sewn hardback coffee table book on deadline.
I even provided the commemorative book design with some much needed photography from the event.
A nice endorsement
Aside satisfaction of the project itself, it was lovely to get a glowing endorsement from one of Amaze’s creative directors. He said they were going to use the book design as a benchmark for creating some guidelines for using thrown brand style in print.