Would you like to communicate information quickly and clearly? Of course you would! However, there’s a limit on how much data we can commit to memory as we “scan” information, rather than read it.
Of all the information transmitted to your brain, 90% is visual. Of everything you see, your brain will process visuals up to 60,000 times faster than text. The human eye can register more than 35,000 visual messages in an hour. That’s impressive.
In a world where things operate at the speed of sight, designers have created infographics. They are literally informative graphics which feature short bursts of text alongside visual images. Brief messages that can be absorbed quickly can be communicated and committed to memory. Because it’s bite-sized, it’s not overwhelming, and when you consider that as many as 65% of the world’s population are visual learners, it’s a great way to share information quickly, globally as well as locally.
Put a picture on your Tweet, and you’ll score 18% more likes. Facebook posts with pictures get double the engagement than those without. You are 40% more likely to get your image-based social content shared as opposed to using text-only posts.
Infographics for business will increase awareness about your brand as they are shared across social media. Make the most of this organic engagement and link to your house style: design your infographic using your brand colour palette and typeface. Content is 80% more likely to be read when it is colourful. Don’t forget to include your brand name and logo too.
There’s so much to look at in this digital age, we know standing out can be difficult. Including infographics for business in your marketing plan and the application of engagement-generating tools will ensure you achieve cut through. Check out the interactive infographic we created for The LK Group.