Why you should be using infographics

Would you like to communicate information quickly and clearly?

The answer is most likely yes. Unfortunately, we are limited to how much data we can commit to memory. As we scan over information, rather than read it, we are less likely to comprehend that information.

See

Of all the information transmitted to your brain, 90% is visual. Out of everything you see, your brain will process visuals up to 60,000 times faster than it will process text. Impressively, the human eye can register more than 35,000 visual messages in an hour. Therefore, infographics can play a crucial role in promoting your business.

Infographics are a visual representation of information or data, which allow information to be displayed in an effective manner. Infographics for business can support the viewer’s comprehension of the information they are looking at. They are a great tool for simplifying complicated information into something that is visually appealing and simple to understand.

Share

In a world where things operate at the speed of sight, designers have created infographics.

Infographics for business are quite literally informative graphics which feature short bursts of text alongside visual images. This allows brief messages to be absorbed quickly and communicated, as well as committed to memory.

Because infographics are bite-sized, they are not overwhelming to the viewer. As many as 65% of the world’s population are visual learners. When you consider this, you realise that infographics are a great way to share information quickly. Whether you aim to share information globally, or locally.

Including a picture on your Tweet may help increase your likes by 18%. Similarly, Facebook posts with pictures receive double the engagement than those without. Image-based social content is 40% more likely to be shared than posts that are text-only, influencing the use of infographics. This highlights the effectiveness of infographics for business use.

Sociable

Using infographics for your business will increase awareness about your brand, by sharing them across social media. The visual components attracts the attention of a viewer, drawing them in to view your content.

When designing an infographic you should consider colour coding, icons that make reference to your business, as well as illustration and graphics.

These visual components should link to your house style, to promote fluidity in the visual element of your brand.

Design your infographic using your brand’s colour palette and typeface and make the most of this organic element. Including your brand name and logo on the final design is essential for your business.

A viewer is more likely to read content by 80% when it is colourful because of its eye-catching element. If your viewer then deems this as useful, they are more likely to share it on a social media platform. Hence, attracting a larger audience to your business.

Stand out

With mass amounts of content descending upon us in this digital age, it can be difficult for businesses to stand out and be seen.

Therefore, when planning to include infographics in your marketing plan, you must consider how you will make them seen.

For instance, consider who your audience is and who you are trying to reach.

The content of these is key to reaching your target audience. Remember to ensure that your data and information is relevant and relates to the visual aspects of your infographic. However, it is also important to include an element that will set you apart from the rest, such as using a unique style. Consistency within the design is also key, to create a clean and easy to read style.

Including infographics for business in your marketing plan will ensure that you cut through the market and are seen, and should also be used alongside the application of engagement-generating tools to ensure success.

Check out the interactive infographic we created for The LK Group.

If you think you’re ready to grow your reach, and your business, our award-winning graphic designers will be more than happy to help. Get in touch today: 0161 507 2410.

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Written by

Paul Grogan

Creative Director

Award winning, and self-confessed typographic and graphic design perfectionist, Paul has 26 years experience in the industry and is our managing and creative director.

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