Sometimes it is just time to rebrand with a new brand creation. That was certainly the case for ConQuest Ltd, a software development business in Bolton. They are popular and well renowned within the construction business that they provide their robust and innovative estimating software to, so marketing the business has never been much of a priority in the 25 plus years the business has been established.
We were approached last September, after a referral from another of our customers, Balfour Beatty, to look at their brochure. With a dated logo, and almost non existent style, it wasn’t long before we agreed with the customer that rather than refresh their brochure, we really needed to look at a full rebrand, starting with creating a number of logo designs for the business and complimentary logos for the sub brands.
Sometimes this brand creation redesign process takes a little longer and it became apparent and important as the project progressed that they wanted to retain a degree of their old identity. This directed the design a particular direction, but we eventually got there.
The next stage was to roll out through a set of brand guidelines which included typography and font usage, colours, logo sets, stationery design, banner and display graphics, brochure design, publication advertising and more.
The brand guidelines also had to include rules and guidelines for all the sub brands and also adhere to the new style that had been developed from the new logo.
The new style has now been applied to their website by their incumbent web agency and the response from their customer base has been extremely positive.