What exactly is web design?

Designing an online presence that converts customers.

Done well, it is more than designing a pretty interface or building pages. It is the planning, designing and categorising of your businessʼ content online, by putting your customers needs first. Ultimately it’s about designing an experience that will leave your customers so satisfied they reward you with a lead, a sale or at the very least, a return visit.

And it can make or break your brand. A whopping 88% of your website visitors won’t come back following a poor experience with your website.

What this web design guide includes:

• What is web design.
• Why it’s important.
• Reasons to redesign your website.
• 10 things to consider.
• How to ensure success.
• Website content.

The 6 reasons to redesign:

1. Increase enquiries.
2. Updated branding.
3. Reach new audiences.
4. Be more competitive.
5. Revised strategy.
6. Outdated design.

How much does it cost to redesign a website?

Unfortunately, this is difficult to answer! Various factors impact a cost estimate, such as volume of content (number of pages), the complexity of the functionality and any technical considerations with other platforms.

Whilst the actual web design and build phases should make up the bulk of the work, you must also consider the time required to plan the website (site map, wireframes and content), the time to populate all site content and rounds of testing and bug fixing before going live.

Ultimately you get out what you put in, it’s all relative to the size of your website, of course. A small business will obviously have a tighter budget. To give you an indication of how your website redesign cost should break down, we’d suggest the following:

• Discovery and planning 15%
• Design 25%
• Development 35%
• Content population, testing, bug fixing and deployment  25%