Hive and Mastodon
In recent months many people have been migrating to other social media platforms with a similar focus as Twitter. Two of the biggest names to gain prominence are Hive Social and Mastodon. It can be very tempting to jump ship and take advantage of the fresh, new platform. You want to appear modern and up to date. However, over-saturating your audience with content on every platform can turn opinions on you.
Mastodon was the first name to gain traction in the weeks following Musk’s acquisition of Twitter, however it lost that traction just as fast with the rise of Hive Social.
Focusing on Hive, it has been described as a hybrid of features from Twitter, Instagram, and Tumblr. It is impressive how fast the platform reached one million downloads. This isn’t hard to see why. With how many have been vocal about enjoying their time on Hive. It has reached over two million users and seemingly has the potential of a successful future. It is still too soon to determine whether the success is warranted or just a reaction to Twitter’s recent shortcomings.
You could see many influencers creating accounts on it while also encouraging their audience to do so. This has helped it to be pushed to the top of the App Store charts. In the following weeks, while seeing a slow climb overall, the initial hype of the platform was not what it once was.
Brands have seemed hesitant to jump ship from Twitter despite its issues. Many users have abandoned their accounts due to the platform’s own problems. The lack of a web app and Android users only having access to a beta has given the impression to many users that it is too early on to be considered a powerhouse in the industry.
Sometimes it works better to wait for hype to calm down. You can then decide on how and where to run your social media strategy. Sometimes having more people see your posts isn’t what helps you grow, but instead how you interact with them.
TikTok, however, has had enough time to show what it is capable of. It’s evident that this caterpillar became a social (media) butterfly.