You’ve created a beautiful and single minded landing page or pages that are guaranteed to convert, well done! Now, how are you going to get people there in the first place?
Here are Think’s top 8 ways to drive traffic to your landing page.
1. Advertising, or more importantly Google Ads
Google is the most widely used search engine in the world. The Google Ads platform lets you advertise any product or service to generate traffic to your landing page, while promoting your business simultaneously. Even if you don’t have a lot of money to spend on advertising, it is usually your best bet as it’s affordable and has a high ROI. People come to Google with a problem looking for a solution. This is the one reason it gives it an edge over any other advertising platforms and why you get the best bang for buck.
2. SEO (Search Engine Optimisation)
Creating high-value content related to popular search terms is a great way to drive traffic to your landing page. This can take time and effort but the rewards are definitely worth it! It can increase search traffic for months on end and sometimes even years. Many marketers strike a balance between quick wins and a longer term strategy designed to build authority on key terms, by using a mix of paid and organic search.
SEO is an art as well as science. It’s important to consider the search intent of your visitors, as typically, landing pages are not text heavy – they are designed to convert. Consider the search terms that support the intent to buy, enquire, download etc. and optimise for these, Google is sophisticated enough to understand intent and whether your page supports this. Check out our guide to keyword research for more information.
3. Social media
The number one recommendation to drive traffic from your social posts, is to keep it human and not spammy. Here are Think’s 5 ways for better engagement:
- Tell stories.
- Share your ideas.
- Help followers solve problems.
- Collaborate with others.
- Include a CTA – Whether it is for clicks to your website, comments on the post, likes or shares.
- Create a clickable image – Utilising the image from the link in your post rather than uploading a separate image (although some circumstances may require a different image to the one available on the page).
All of the top social channels have the ability to include some type of paid promotion and all have their benefits over one another. Where your audience ‘hang out’ will dictate what platform to advertise on. For example, if you’re targeting C-Suite decision makers, then LinkedIn would be the obvious choice.
4. Email can deliver
Email marketing can be the best source of warm traffic to your landing page. But who do you send your emails to? Think recommend never buying cold lists. Build up your database organically on your website and nurture your leads with the interesting content you’ve made. The best advice we can give you, is to keep your emails consistent (e.g. monthly newsletter) and always deliver value.
5. Influencers in your bubble
Ah the influencer… It’s not all models promoting make-up brands in Dubai. Influencers come in many shapes and sizes. People are avid advocates of the industries they work in. Whether they are a well-known IT guru, or a TikTok bricklayer sensation; both can attract significant traffic for their specific industry.
6. Public Relations
Coverage of your thought leadership pieces can be the perfect driver for a user who has never heard about you before. Media coverage can be one of the best ways to drive traffic and increase your brand’s visibility in an industry.
7. Internal Linking
As your content increases you need to ensure they are all appropriately linked, so visitors are never stuck to where to go next. From both a user and search engine perspective, internal links can help with the actual discoverability of a page. This allows for pages deep within a site, to rank better for related search terms.
8. Direct Mail
Technology such as QR codes have bridged the gap between online and offline. Recipients of your direct mail campaign can simply point their phone and arrive at the designated landing page. You can target a very specific audience with direct mail. This is because you can control who receives your mailings by using criteria such as job title, company size and industry. Direct mail is a great way to reach decision-makers, who may be difficult to reach through other channels.
Increase Traffic and Conversion
If you’re not focused on how to drive traffic to your landing page directly, you’re missing out on opportunities to convert visitors into leads and customers.
By using a combination of the methods above, you can generate more traffic and improve your conversion rates.
Of course, if you need assistance with driving more traffic to your landing page, contact us today and we’ll be more than happy to help.