One Good Thing needed help with graphic design services from Think to tell their stories of sustainability and convey the brand’s message.

On-the-go life craves quick bites, making protein bars a rising star in the snack scene. Here’s the sticky truth: most bars come swaddled in plastic or paper, adding fuel to the environmental fire.

One Good Thing turned this on its head with their first-ever wrapperless, sustainable protein bars.

As a graphic designer, I was thrilled by the approach from One Good Thing which was welcomed. Their marketing team found us on The Drum’s recommended graphic design agencies, sitting top of the list, at number 1.

Elevating One Good Thing’s brand through graphic design

As an already-established brand, they sought help to roll out a printed brochure, illustrative subscription infographics and complementing social graphics.

We designed the booklet that comes with the snack box to tell their story and entice subscribers. From stories of sustainability to nutritional information, it aimed to encourage buyers to spread the word and subscribe.

In turn, we helped to evolve their brand style including product photography, illustrations and complementing social carousels.

As a team, we were excited to work with One Good Thing. Their mission was to not only provide a healthier snack option but also reduce waste in the environment. Our goal was to create visually appealing and informative designs that would effectively convey the brand’s message.

One Good Thing’ sustainable protein bars come in a variety of delicious flavours, ensuring that there is something for everyone to enjoy. The real standout feature of One Good Thing is the fact that it doesn’t come in any packaging at all. The edible wrapper is made from an all-natural beeswax.

This eliminates the need for single-use plastics and paper wrappers, making it an environmentally-friendly option for consumers.

“Think were great at actioning our brief, really bringing it to life. Very professional and are experts at what they do. We were so happy with the outcome – couldn’t recommend them more!”


Written by

Paul Grogan

Creative Director

Award winning, and self-confessed typographic and graphic design perfectionist, Paul has 26 years experience in the industry and is our managing and creative director.

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