The format was the tricky part, but a great example of why print is also still very relevant. We wanted to design a leaflet that was familiar to the audience and hit upon using the old bus timetable leaflet format, or ordnance survey map style.
This enabled us to use the folds as ‘page’ dividers to organise the key 12 ways on one side, and on the reverse the best examples of their work throughout the region.
We worked closely with their internal team and within the GM Ageing Hub design guidelines. This enabled us to evolve the style a little so we created a series of fun but informative characters to talk about the 12 messages.