HOLDING OUT FOR A HERO IMAGE

An illustration for Midel

Holding out for a Hero Image Big images have a big impact. Layer those with relevant, bite-sized content, and you’ve a hero image. Websites usually display their hero images prominently, full-width across the viewing screen, so it’s the first thing a visitor sees, and really grabs their attention. It’s a way to communicate your purpose, […]

GRAPHIC DESIGN IS AN INVESTMENT IN BUSINESS GROWTH

The importance of graphic design for business growth Why should you invest in quality design? Well… FIRST IMPRESSIONS First impressions count, don’t they? So it’s important to look your best when you’re representing your business. It’s equally important that your business looks its best, and that’s where graphic design comes in. Your website is your […]

WHY YOU SHOULD BE USING INFOGRAPHICS

See, scan, share: why you should be using infographics Would you like to communicate information quickly and clearly? Of course you would! But there’s a limit on how much data we can commit to memory as we “scan” information, rather than read it. SEE Of all the information that is transmitted to your brain, 90% […]

BRAND NEW BEGINNINGS: WHERE TO START WITH YOUR NEW LOGO

New brand beginnings We THINK a logo is more than a badge – it’s a mark of who you are and what you stand for. It’s your identity. It’s your brand. It’s not easy to bring a brand into being. We’re not saying you can’t design a logo yourself, but there’s more to an identifying […]

6 TIPS TO HELP YOUR ON-PAGE SEO

There are many ways of raising your online visibility, but on-page SEO plays a big part. Getting the on-page SEO right from the start will make it easier for your business to be found   So here we outline 6 ways to boost your on-page SEO:   1.Page Titles & Meta Descriptions When search engines, […]

THE IMPORTANCE OF BRANDING FOR B2B

Branding is everything. It’s what sets every company apart. All companies that become household names have something that makes them stand out… but the importance of recognition and credibility isn’t just reserved for B2C businesses! All B2B brands need to recognise the importance of a well considered and consistent brand identity that reflects the quality […]