Sampling specialists Whitehead & Wood required a new responsive website design as their old website was very basic and couldn’t be edited easily.

The first part of this project was the art direction of a commercial photography shoot for their product samples, this was a meticulous challenge as a lot of the samples involved confidential information.

We built a brand-new WordPress website that would double as a showcase of the product samples, to communicate product information and show the quality received when investing in Whitehead & Wood’s in-house services, including constructional development, creative design, print, material cutting, finishing and affixing – the full package.

We worked closely with W&W Studios during the development of the website. One of the big focuses was to use a lot of white space, which allowed the product images, illustrations, and bold colours representing each sampling style to stand out.

One of the fun elements of this project was enabling both the home slider and illustrations below to load at the same time. This was really challenging due to the transitions used within the slider, but it works fantastically.

The site was designed to be responsive and optimised to load very quickly, which benefits organic search results in Google. The website scores 92%, fully loads in 2.8 seconds and is really easy to navigate. It’s a great showcase for our clients businesses, you can see for yourself by clicking here.

Whitehead & Wood’s Managing Director, Simon was very impressed! He said “The website looks really professional and sharp – thanks for all your input!”


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