Award-winning digital marketing strategy services from an agency you can trust

Professional marketing strategy services from Think

Think offers professional marketing strategy services to help businesses effectively market their products or services. As the saying goes, “fail to prepare, prepare to fail,” and this holds true when it comes to marketing. It is essential to have a well-structured and reasoned marketing plan in place to effectively communicate your message to both old and new audiences.

 

Developing a comprehensive marketing strategy will help you create interesting and necessary content while keeping you on track towards achieving your campaign goals. To achieve a successful campaign, it is important to understand your customer base and provide them with what they need. For instance, keeping your customers informed of any changes or evolutions to your company will keep them engaged and interested in what you have to offer. Consumers always look for the best services available, and withholding information from them for too long can result in an agitated customer base.

 

This is where Think’s marketing strategy services can help. By working with Think, you can develop an effective marketing plan that addresses the needs of your customers and keeps them engaged with your company. Whether you need help with market research, brand positioning, or messaging, Think’s team of experts can provide the guidance and support you need to succeed. With Think’s marketing strategy services, you can rest assured that your marketing efforts are well-prepared and well-executed, leading to a successful campaign and business growth.

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What is a Marketing Strategy?

A marketing strategy is a plan of action that helps you approach your campaigns and content output before it is put into motion. A company should organise and prioritise how it utilises its resources before using them.

You need to start a discussion on what you have and what you need in order to increase sales and make the most out of any platforms you use. All of this provides you with a massive advantage in your industry, keeping you one step ahead of your competitors.

Planning your marketing strategy can often need meticulous planning. It can be extremely beneficial to your company, but in the wrong hands, it can also do some damage to how you are perceived. Don’t make that mistake.

 

Think’s Role

The team here at Think are veterans in the world of marketing and strategy. We have worked on many campaigns for clients in a number of sectors, meaning that over time, we have gained more and more experience with every enquiry we receive.

Your strategy will need to utilise the ever important 7 Ps of marketing to guarantee success:

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Packaging
  • Process

Marketing methods to include in your strategy

SEO

Search engine optimisation, or SEO is where you include popular search terms and keywords in your website and content in order to increase the page’s position in search results. SEO can also help your website show up across a higher range of possible searches.

Social Media Marketing

People want to know what your company is up to and what you have planned in terms of new customer experiences. Having a presence on social media allows for immediate updates, helpful for reaching out to your overall customer base, as opposed to an individual basis.

PPC (Pay-per-click)

Google Ads can allow you to craft paid ads that instantly rank on top of Google with headlines and descriptions, adapting to searches. Being able to cover a lot of ground in searches related to your business can be a safety net for finding new customers.

Print

Print will always leave a positive impression on those who receive it. Professionally designed marketing with bells and whistles that you can physically hold is bound to stay in someone’s head longer than a static image on their phone.

Outdoor Marketing

Outdoor marketing can help you reach customers you may not have done through other messages. Many ads people see at home are targeted specifically towards the demographics you have chosen, however this means people from demographics not previously considered may not be made aware of you. Outdoor marketing, such as billboards and bus adverts, put your business on display for everyone to see, meaning people from communities previously untargeted can discover you.

Why choose us?

Full service

Our services span brand strategy, brand design, website design, digital marketing and content creation. Our full service approach ensures we create integrated campaigns that tell your brand story and increase conversion.

Great returns

Ensuring bang-for-buck is at the top of every marketers list. A reporting framework to track specific KPIs is defined at the start of every project, with monthly reporting and recommendations included as part of the package.

Flexible team

Think provide a single point of contact, with access to a multidisciplinary marketing team, for all of our clients. We are able to respond quickly and efficiently to ad hoc requests, always doing our best to accommodate as we know how it goes!

Focused on results

Our team are not afraid to challenge your brief. We start and finish with knowing who we are targeting and what we must do to get them to convert. Simple.

Case study

‘Step into Social Care’ was our third for NW ADASS. It was aimed at the 18-35 age group, in particular school and college leavers who might be at a crossroads in terms of moving forward with their careers. With this campaign, we wanted to challenge perceptions of what social care is and the wide range of people that social care staff work with. There was a strong sense from the sector that we should be getting across the aspirational and fun nature of social care and break down stereotypes of people who need support.

We ran an 8-week campaign, with Christmas in between, which resulted in a reach of 595k, 41k likes, 8k website visitors and 125 applications. This equals a 1.5% conversion rate, which is an exceptional achievement for a sector which is notoriously hard to recruit for, especially with a younger audience.

“We’re very pleased with Think’s work – they’ve been responsive and patient due to delays caused by the pandemic and produced exceptional results.”

 

 

 

NWADASS

See what we do

Marketing strategy

Technical SEO

PPC and display advertising

SEO copywriting

Animation and video

Social media management

We’d love to hear from you!

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