1. Discovery
Think will conduct an initial discovery meeting to understand the campaign objectives, the audience and key messages. From here we can brief marketing and creative teams.
2. Concept
Depending on the complexity of the project, multiple concepts will be explored during the early creative stage, with initial thinking or scamps shared with the client for feedback before honing in on a final approach to take forward.
3. Storyboard
The storyboard will allow the concept to be developed in full, with key messages, scenes and transitions annotated, to bring life into the original idea and provide a concrete direction for sign off.
4. Film / Animate
Once the storyboard has been approved, production can begin! Whether shooting live action video or animation production in the studio, Think sets project timelines to first edit.
5. Video edits
The editing is a collaborative process. We usually anticipate 2-3 rounds of changes before final export but it’s important that our clients are closely involved when finalising the video content to create the best possible result.