The brief for this catalogue design was simple. Take an large amount of products and information and lay it out in an easy to understand and follow manner. Basically do what design should do – communicate information clearly and correctly.
With over 300 products to fit into the catalogue design, the first task was to break them up into relevant sections. I took the design decision that the best way to do this was with hero images. This meant doing some rather sexy photos of their key products for those sections. The design featured a short introduction paragraph for each section, used in conjunction with the hero shots. This gave the catalogue design natural breaks in content for the differing types of products.
With a large amount of technical data to include it was important to ensure the typography and layout was simple. Another aspect was to ensure the information hierarchy was designed and layed out correctly.
The client also supplied a vast amount of product imagery. A lot of colour balancing was required as as result. All of the technical drawings also needed their line weights making consistent. Small design details like these (that take top a lot of time) are important in giving designs the finished look.
The front of the catalogue also needed to include various company information. Specifically important to this sector of their business.
So I needed to come up with spread designs for these pages. Their Quality Policy Statement, markings and finishes, and manufacturing techniques provided a great opportunity to include some factory images. This meant a day onsite shooting various manufacturing techniques and factory settings to reinforce the messages in the copy.
The catalogue was printed lithographically to help with the overall quality of the project. It was also section sewn to increase durability as well by Manchester printer Galloways Print.
Designed whilst Paul was at Fathom Creative, Manchester.