Brand identity design: your guide to everything worth knowing
Heart-stopping creativity.
A great branding agency should provide you with branding which has a major edge over the competition. A company’s branding should be reflective of the qualities of the business and communicate to customers what makes your products and services stand out.
If it doesn’t, you’re in the right place!
Here are some of the services we can help you with as a leading branding agency:
- Brand identity & logo design.
- Brand guidelines & TOV.
- Brand toolkit & communications.
How can we help?
Brand identity & logo design
A logo is the cornerstone of your brand identity, which is the combination of all the visual elements that help people to recognise you, from fonts and colour ways to photographic style and graphics. These elements breathe life into your digital marketing communications and help you stand out from the crowd.
Brand guidelines & ToV
It can be challenging to design a high-quality brand identity which is additionally consistent, across multiple channels. Branding is a long-term investment and requires strategic planning. This is where Manchester branding agency, Think can help.
We produce professional brand guidelines that cover everything from logo placement to primary and secondary colour palettes to your brand’s tone of voice. This will ensure that your branding design is cohesive and recognisable no matter where it appears.
Brand Toolkit & Communications
Think can create a suite of assets and templates that will act as a toolkit for your marketing team. This can cover everything from corporate stationery and report templates to social media graphics and sample brochure designs.
Our approach
Before starting any brand design project our process is the same. Think get to know your business and your customers as well as you do in order to create a design brief that addresses the key business challenge and brand designs that motivate your target audience. Wherever you are in the branding design process, we can tailor our approach to suit your needs:
Discovery
Stage 2Design direction
Stage 3Brand concepts
Stage 4Brand development
Stage 5Brand roll-out
1. Discovery
We review your brand strategy and current positioning in the market – is this still true today? And how does your current brand stack up against the future ambitions of the business?
2. Design direction
Armed with this information, Think can create a design brief for sign off to ensure we are all focused in the same direction.
3. Brand concepts
Multiple concepts are explored that answer the brief, but range from playing it safe to pushing the creative boundaries. These are presented back for client review.
4. Brand development
We received feedback about our initial concepts and focused on 1-2 areas that required more improvement. Through iterations and continuous refinement, we were eventually able to finalise those ideas. The result is a brand identity that we can use moving forward.
5. Brand roll-out
How this is rolled out depends very much on the requirements of the business, and this can change as the process develops. We can create individual assets, like a brochure or website design as needed. Alternatively, we could provide a more comprehensive solution with well-defined brand guidelines and an accompanying brand toolkit. This would give you the rules and templates necessary for maintaining your brand’s consistency across all channels.
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