Brand design

Heart-stopping creativity.

Great branding should provide you with a major edge over the competition. It should give customers insight into what to expect from your company and effectively communicate all that is wonderful and unique about your products and services.

If it doesn’t… you’re in the right place

  • Brand identity & logo design
  • Brand guidelines & TOV
  • Brand toolkit & communications

How can we help?

Brand identity & logo design

A logo is the cornerstone of your brand identity and your brand identity is the combination of all the visual elements that help people to recognise you, from fonts and colour ways, to photographic style and graphics. These elements breathe life into your marketing communications and help you stand out from the crowd.

Brand guidelines & ToV

To support the quality and consistency of your branding design across multiple channels, Think can produce professional brand guidelines that cover all aspects of your brand identity such as logo placement, primary and secondary colour palettes and your brand tone of voice.

Brand Toolkit & Communications

Think can create a suite of assets and templates that will act as a toolkit for your marketing team. This can cover everything from corporate stationery and report templates to social media graphics and sample brochure designs.

“I’ve worked with quite a few creative agencies over the years and THINK are by far my favourite so far. They have felt like an extension of my team which is so important when working with an agency. They’ve bought fresh ideas to the table and have pushed our brand guidelines to the max to give us something new and exciting. Their customer service is that of an in house team – quick to respond, will push back if they need more time and are always friendly.”

Emma Hughes, Clearwater International

“Fantastic customer focus – always available to support at critical times, including out of hours. Great creativity, thinks outside the box – a pleasure to do business with.”

Louise McCulloch, Balfour Beatty

“A great alternative to big brand agencies. They provide a niche, tailored service and take time to challenge us as the client on the brief to get right to the heart of what we need. Excellent technical and digital advice – they’ll tell you if something won’t work in a particular way and why, then produce something even better. Design is their forte and Think! continue to delight with their creativity.”

Louise Hulmes, Workman LLP

Our approach

Before starting any brand design project our process is the same. Think get to know your business and your customers as well as you do in order to create a design brief that addresses the key business challenge and brand designs that motivate your target audience. Wherever you are in the branding design process, we can tailor our approach to suit your needs:

1. Discovery

We review your brand strategy and current positioning in the market – is this still true today? And how does your current brand stack up against the future ambitions of the business?

2. Design direction

Armed with this information, Think can create a design brief for sign off to ensure we are all focused in the same direction.

3. Brand concepts

Multiple concepts are explored that answer the brief, but range from playing it safe to pushing the creative boundaries. These are presented back for client review.

4. Brand development

Consolidated feedback on the concepts helps narrow down to 1, possibly 2 directions for further exploration over several rounds of iteration. The result is a final brand identity to take forward.

5. Brand roll-out

How this is rolled out depends very much on the requirements of the business, and this can change as the process develops. Think can produce specific assets as a priority such as a brochure design or website design… or we can provide a more holistic solution with fully defined brand guidelines and a brand toolkit, which will provide the rules and templates for the consistent application of your brand across all channels.

Let’s talk about your brand…

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