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Creative problem solving for Balfour Beatty

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

The results

To date we have delivered over 200 projects for Balfour Beatty, and we continue to work closely with their in-house graphic design team. To find out how we can be a much needed resource overflow for your business, get in touch.

5+
YEARS
200+
PROJECTS
3
DIGITAL PROJECTS
2,000+
HOURS WORKED

A global rebrand for Brady PLC that’s ahead of the curve

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

A rebrand for Evolve Military College to appeal to a younger demographic

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

The approach

A key element of the rebrand was a name change to Evolve Military College. Once the new name was chosen the process of designing the new logo began.

The design was to appeal to 16-24 year olds. A custom logotype was created with the letter shapes influenced by military decals, this was paired with a logomark designed to resemble a Spartan helmet continuing the military feel.

Think Design came up with a beautifully simple concept to tell the story. Working with the theme that EMC helps teenagers become a better version of themselves through building their self-belief, we visualised a concept of a recruit in civilian clothes – and also in uniform. Demonstrating the transition from student to soldier, the image was to be split down the middle and overlaid with strong typography of new strapline BELIEVE BECOME.

The original Military Standards Training’s logo featured a complex illustrated crest, with the rebranding we suggested moving away from the using the crest in the logo, and instead using it on select documentation only as this would allow for a stronger, more flexible logo that would work better at a variety of sizes and colours. We also recommended redrawing and tidying up the crest so it had a real mark of quality to it.

Full brand identity guidelines and brand toolkit were produced in order to roll the brand out across pop up banners, advertising, course documentation and the website.

The results

Helping our clients grow is exactly what we do so to be part of the wider team for Evolve on this journey has been brilliant. More so to know that the rebrand and new website has helped them more than double their student intake in 6 months, with a third training centre due to open early next year they are going from strength to strength.

Visual identity overhaul for global business Guralp PLC

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

The results

Helping our clients grow is exactly what we do so to be part of the wider team for Evolve on this journey has been brilliant. More so to know that the rebrand and new website has helped them more than double their student intake in 6 months, with a third training centre due to open early next year they are going from strength to strength.

Creating a contemporary brand for global charity Pop-Up Adventure Play

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

Repositioning People Matters HR to stay ahead of the curve

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

The results

Helping our clients grow is exactly what we do so to be part of the wider team for Evolve on this journey has been brilliant. More so to know that the rebrand and new website has helped them more than double their student intake in 6 months, with a third training centre due to open early next year they are going from strength to strength.

A brand overhaul to improve perception

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

A rebrand to better reflect the creative sector

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

Brand architecture and identity redesign for DMM International

CREATIVE PROBLEM SOLVING
FOR BALFOUR BEATTY

The background

With every client it’s all about relationships. Creative teams need to be trusted in order to flourish and to do this relationships need to be built. At Think we’re extremely proud that many of our clients have been with us a long time and some we even consider to be friends.

Balfour Beatty plc, our longest standing client, is no exception. With a working relationship that dates back to pre Think days, our creative director has provided design support for marketing teams within the group between 2005 and 2015, including Balfour Beatty Group, Balfour Beatty Construction Northern, and their Investment business.

In the present day, Think has become an invaluable extension of the marketing and communications team at Balfour Beatty, and we provide a service second to none. The focus of services delivered are varied and can range from providing graphic support for Powerpoint templates and infographics, through to creative problem solving direct mails for key government decision makers, website design and development for Joint Venture projects, marketing literature and high end brochure design.

The results

Helping our clients grow is exactly what we do so to be part of the wider team for Evolve on this journey has been brilliant. More so to know that the rebrand and new website has helped them more than double their student intake in 6 months, with a third training centre due to open early next year they are going from strength to strength.