During this time, Wienerberger needed help during staff attrition, so they turned to their preferred agency to help with the social media output.
Spanning over an agreed 3-month period, we worked alongside their marketing team to create content for their social channels and website.
Our usual approach consists of preparing an agreed amount of content in advance of the month ahead. With Wienerberger however, we had to stay alert and responsive, ready to develop content as and when required.
Some of this content may have been developed a couple of weeks before it went live, while others were made to share immediately.
A key part was maintaining brand consistency.
Developing this sense of cohesion would be a key part of creating a successful social output.
We had to use their specific branding depending on product, theme and context.
Their building products utilised burnt reds and orange colours, whereas, when contexting sustainability we used blue, turquoise and grey.
Over 3-months, we helped grow their audience, gaining 550+ new followers in total. These followers weren’t inactive either, with 2,600+ click-throughs.
Followers remained up-to-date with posts amassing 4,800+ engagements in just three months.
Impressions across their social pages increased dramatically too, going from 29,000 to over 200,000 through clever use of trending hashtags.
Our flexible and responsive approach to content creation allowed us to stay on top of their needs, and make content that resonated with their audience.
The results highlight both the effectiveness of our partnership and the importance of a professional social media output.