A rebrand to better reflect the creative sector

The challenge

MancSpirit is Greater Manchester’s Mental Wellbeing Charity. It’s also our chosen charity. As part of our commitment, we have provided our services to rebrand the charity. This aims to better reflect the creative sector that they work in.

MancSpirit is a small Manchester-based charity with big ambitions. They are committed to improving the mental health of individuals who choose Greater Manchester, whether for home, career, leisure or learning.

However, they realised improving their generic logo and branding consistency was crucial for charity credibility.

The approach

The decision was made to move away from the cog symbol, representing the industrial side of Manchester. It was deemed unnecessary to communicate this element. The focus shifted to the heart symbol, representing wellbeing. The founders were won over by a simple solution—forming a heart out of the initials—when we presented the concepts.

Following on from this we produced mini guidelines for their charity partners. We also created a brand new website, designed and built to be easier to communicate their events and fundraising.

Think will continue to support Manc Spirit into next year when they hope to finally host their first arts festival – watch this space!

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