Visual identity overhaul for a global PLC

The challenge

Founded in 1985, Guralp has been in the business of designing, manufacturing, delivering products, services, systems and solutions for seismic instrumentation for nearly 30 years. With an enviable global client list that includes governments, academic institutions, nuclear power plants, oil & gas facilities, geothermal energy plants, dams and buildings to name but a few they felt it was time to bring their original hand-drawn logo and whole visual identity up-to-date.

The approach

We began by carrying out a detailed examination of the visual identity including a logo health check, analysis of the brand, competitor research and a detailed look into seismology as a science.

It was soon very evident that there was the potential for some design options from an evolution point of view, so we created a number of logo designs that answered the brief in various ways. The logo device creates a seismic shift visual. Visual connotations of shelter, efficiency, progress and protection. Negative space implies a ‘more than symbol’, or unlocking discovering potential, increasing understanding. typographic style of strength and elegance.

Guralp’s executive board concluded that the preferred concept was a design that took a literal interpretation of the Guralp spring, one that had been inspired by a shifting seismic plate diagram.

The results

The rebrand has received fantastic feedback from customers here and in the US.

“I have worked with Paul and his team on a broad range of projects and in two completely different sectors. Their work is always imaginative and of a very high standard and is matched by exceptional project management skills – making them a real pleasure to work with. They take a partnership approach and will work with you to ensure that you get what you need, not just what you ask for (the two aren’t always the same!). They also work flexibly to get you the best results even within tight budgetary constraints and timescales. I couldn’t recommend Think highly enough.”

Emma Seymour, Marketing Manager, Guralp Systems

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