AN INTUITIVE PLATFORM TO DRIVE MEMBERSHIP AND ENGAGEMENT

BIMA is the British Interactive Media Association, operating as a not-for-profit industry body representing the digital industry in the UK. BIMA is a membership organisation primarily made up of digital agencies.

The website (built using Sitecore) was causing issues for both users and BIMA staff. It was particularly difficult to find key resources and the application to become a member was overly complicated. BIMA needed a more intuitive platform for member networking and promoting their own businesses in order to confidently grow its member network.

The design itself is understated. A complementary pairing of fonts and simple colours allow the photographs and stories to engage the reader.

I art directed a photoshoot with Claire Wood Photography who was commissioned to document the artifacts, and a number of technical drawings were recreated in complementary style.

The book text pages printed on Omnia by Fenner Paper, and the litho print and finishing was by Galloways Printers. This paper gave a lovely tactile feel and sat nicely with their history. A gorgeous blind emboss in concrete coloured colorset paper on the outer cover finished the design off.