BIMA is the British Interactive Media Association, operating as a not-for-profit industry body representing the digital industry in the UK. BIMA is a membership organisation primarily made up of digital agencies.
The website (built using Sitecore) was causing issues for both users and BIMA staff. It was particularly difficult to find key resources and the application to become a member was overly complicated. BIMA needed a more intuitive platform for member networking and promoting their own businesses in order to confidently grow its member network.