AN INTUITIVE PLATFORM TO DRIVE MEMBERSHIP AND ENGAGEMENT

The challenge

BIMA is the British Interactive Media Association, operating as a not-for-profit industry body representing the digital industry in the UK. BIMA is a membership organisation primarily made up of digital agencies.

The website (built using Sitecore) was causing issues for both users and BIMA staff. It was particularly difficult to find key resources and the application to become a member was overly complicated. BIMA needed a more intuitive platform for member networking and promoting their own businesses in order to confidently grow its member network.

The approach

The BIMA website had various organisational problems to contend with and it took a number of site map iterations to work through.

We had two key considerations:

Firstly, How a potential new members journey might play out, learning about the membership options then proceeding to application. Using a tabbed question and answer style approach, we were able to streamline this into one page and shorten the application process.

Secondly, we required easy to administer membership profile pages for both companies and employees or individual members. We created 55 pages as a clickable prototype and tested this with stakeholders, to validate the optimal member journey, before proceeding to design.

The results

Despite the Covid-10 pandemic, so far so good. The website has seen a 25% increase in use but importantly BIMA are seeing more page engagement and a much lower bounce rate.

← Previous Case Study Next Case Study →

Our awards

WE’D LOVE TO HEAR MORE ABOUT YOUR BUSINESS AND MARKETING GOALS.

Call us on 0161 507 2410.
Email enquiry@thinkdesignagency.co.uk.
Or fill out the form on our contact page.

SUBSCRIBE TO OUR NEWSLETTER