Fresh Start Waste

A refreshing brand identity for Fresh Start Waste

The background

How do you make commercial waste collection sexy? That was the design task put to us by Colin Harvey, the commercial director of the north west based Fresh Start Waste Services.

Risk mitigation of a problem like this, means that any creative solution we would propose needs to be born out of solid market understanding and be creative and engaging. Perhaps most importantly, our customers need to trust that we won’t put their business at risk – one of the reasons we have many long standing clients.

The biggest challenge we faced, was the need to overhaul their brand identity. The elements we couldn’t change were the colours, the logo and their headline typeface, Cocon.

Creating a brand toolkit that evolved included a new illustrative style, creating a set of service icons, choosing a typeface family that paired well with Cocon and a consistent layout system.

The approach

The variety of services delivered include creative problem solving, digital marketing campaigns for key decision makers, tender proposal designs, graphic support for Powerpoint templates and infographics, high end marketing literature and brochure design, vehicle livery designs and employee communications in the form of a newsletter.

The results

Fresh Start Waste have been working with Think since 2016 and we so far we have completed 61 projects in that time, including 4 digital marketing campaigns, 8 vehicle livery designs, and 3 marketing brochures.

“We initially engaged Think to create some email campaigns for us. After discussion we agreed that the best way forward was to evolve our rather 2 dimensional brand identity and illustrative style. Adopting a more colourful, and 3 dimensional illustrative style Think have rolled this out across a number of pieces including our new services brochure, whilst developing a clean and icon driven infographic style which contrast brilliantly against each other. This new illustration style has really pushed our brand identity forward making it more recognisable and engaging.”

Colin Harvey, Commercial Director, Fresh Start Waste

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