Sales brochure and wordpress website for Manchester’s Better Hearing Clinic.
Having met Better Hearing Clinic’s managing director, Bernard, at a networking event, it was fantastic when he approached us to discuss a small brochure design.
It was during this first meeting he also decided to move his website redesign project and SEO to Think Design.
Better Hearing Clinic’s primary focus is to help its customers to hear better whilst making sure that they are comfortable, and their worries and qualms are listened to. With branches in Prestwich, Bolton, Heywood and Tottington, Bernard finds himself extremely busy so he wanted to work with someone local, who would do what they promised. Better Hearing Clinic’s previous website hadn’t yielded a single enquiry so it was important that the new website worked in tandem with traditional marketing to correct this.
The focus of the design brief was to create a brochure and website that had a huge focus on readability and usability, as the majority of Bernard’s clients are from an older demographic. The website content was very particularly text heavy, so this was taken into account and the website was designed to communicate the information in bite size chucks to improve readability.
We also focused on using quick links for ease of navigation for potential customers as Bernard’s clients are generally of an older age, and therefore not as accustomed to using the internet.
Both the leaflet and the website were designed to be consistent with each other; the use of imagery and colour in the leaflet was transferred over to the website, creating a brand for the business, as this is something Bernard didn’t originally have for Better Hearing Clinic. We have one very happy customer with Bernard, and he is thoroughly enjoying the feature of the blog as he has the ability himself to keep it up-to-date, which is the beauty of designing a WordPress website.
After taking the website live, Bernard had multiple enquiries within the first few weeks. We have also seen fantastic Google ranking gains of just over 1,000 places since the site was relaunched, and more than doubled the amount of keywords inside the Top 10 and Top 20.
#1 Rankings – 13 (+4)
Top 5 – 19 (+8)
Top 10 – 31 (+15)
Top 20 – 42 (+20)
Top 50 – 50 (+26)
You can check out the website here.