UX design agency


Think are an experienced UX design agency who create simple, intuitive and most importantly, revenue enhancing digital experiences for all of our web design clients.



Your website User Experience (UX) is as important to the perception of your brand as your brand identity or your customer service team. 88% of your visitors won’t come back following a poor experience with your website.  UX design is one of the most powerful tools to increase:


  • Awareness (SEO)
  • User loyalty (recommendations)
  • Engagement (time on site)
  • Satisfaction (return visits)
  • Conversion (sales or leads)


Ultimately it’s about designing an experience that will leave your customers so satisfied they reward you with a lead, a sale or at the very least, a return visit.

Landing Page Form – Website

Book your website consultation


Case study


A complete brand and website overhaul to reflect the premium nature of Keymer roof tiles.

The key to the website was to create a site that appealed to the next generation of architects. Simple and effective user experience to access product information, services offered by Keymer and case studies.
A late addition was to have the ability to ‘shop’ for samples. UX was designed to easily allow users to add products to a ‘shopping cart’ and checkout. All these elements would ultimately allow the Keymer marketing team to track website use and engagement. Read the full case study.

Firstly, what is User Experience (UX) Design?

User Experience design puts customers at the heart of all decision making when designing any online experiences. It’s more than just creating a pretty interface, it is the planning, designing and categorising of your businessʼ content online in a way that is seamless, stress free and as expected as possible, leaving your customers delighted and wanting more.

UX is predominantly about a customer’s digital experiences with your brand, such as websites, applications, emails and social channels. However real world interactions with call centres, retail outlets and offline media can all play a role with how your customer interacts with you when they reach your website. 

These are your customer touch points and can be used to inform customer journey maps, a visual story of a customer’s every engagement with your product or service, including the sentiment regarding the experience (positive, negative or neutral), needs and pain points. 

Mapping experiences in this way can unearth challenges that your digital experience can solve and highlight opportunities to do so, such as creating an automated customer follow up system to remedy a poor offline customer support experience.

How do we approach user experience design?

1. Define goals and objectives


Our aim for any website redesign project is to meet both business and marketing objectives. We will take time at the start of the project to understand your key measures for success and how we will report on these. 


2. Understand our core offer and CTAs


What is the core purpose of the website? What services do you offer and what do you want your visitors to do? This will help us prioritise primary and secondary functions.


3. Define user journeys


Understand the key target audience segments and create UX maps to ensure we provide the right information and functionality at the right point in their journey, relieve any pain points and help them convert.

 4. Perform competitor analysis


An initial competitor review is not what can we copy, but what is the white space we can own? We will identify what our competitors are doing well and what we can do better (direct and indirect). 


5. Conduct a content audit


A review of site analytics and content will highlight what is and isn’t performing. From here we can identify any gaps in content to meet audience needs and maximise organic reach. 


6. Design the site architecture


Armed with this information we will design a minimal user journey sitemap ensuring visitors are only ever 2-3 clicks away from where they need to be. 

Services that support UX design

Audience research and segmentation

As with anything in life, you get out what you put in. The more you know your customers, the better the experience you will design for them. Not every business has the budget to conduct one to one interviews with their target audience, but it’s vital that your UX journey starts with the best assumption you have about who you are speaking to, how they can be segmented or grouped based on similar needs, and who holds the biggest opportunity for your business. Speak to sales teams, analyse your site data and speak to your customers to validate your thinking as much as you can before you start to plan your website UX or define any content. 


Content strategy and SEO 

UX and content are intrinsically linked. After all, you can hardly create a memorable website experience without content! A well structured website that allows your visitor to find what they are looking for quickly and easily will be rewarded with higher search rankings over a website that is cluttered and difficult to navigate. So the UX and content teams must work closely together to deliver a best in class UX.


You have a good understanding of your audience, you have designed a simple and intuitive site architecture that meets their needs and you have identified the content gaps that need to be filled to create the best possible experience for your customers, now what? In many cases it is necessary to prototype your solutions before progressing to design and build. This can be done through a simple set of clickable wireframes. They allow the client or product owner to step through each user journey, identified at the start of the project. Additionally, they help visualise any potential gaps or issues not yet resolved. Alternatively, this can be a fully functioning aspect of your website, such as search or check out functionality, built to full specification, but with minimal design. This minimises any issues further down the line when developing more complex digital solutions.  

User testing 

As is the essence with UX design, users need to be able to accomplish tasks on your final website with ease. Testing the functionality, usability and overall user experience against project objectives and audience goals is a vital step before pushing your website live. This may be done internally (UAT) or externally using a 3rd party.

Why choose us?

Full service

Our services span brand strategy, brand design, website design, digital marketing and content creation. Our full service approach ensures we create integrated campaigns that tell your brand story and increase conversion.

Great returns

Ensuring bang-for-buck is at the top of every marketers list. A reporting framework to track specific KPIs is defined at the start of every project. Monthly reporting and recommendations is included as part of the package.

Flexible team

Think provide a single point of contact, with access to a multidisciplinary marketing team, for all of our clients. We are able to respond quickly and efficiently to ad hoc requests, as we know how it goes!

Focused on results

Our team are not afraid to challenge your brief. We start and finish with knowing who we are targeting and what we must do to get them to convert. Simple.

“Think have become an integral part of the Wienerberger digital team, supporting us with several workstreams across our digital roadmap. From hands on execution through to strategic consultancy, Think provide an excellent service and value for money. We are excited to see how the partnership evolves this year.”





We’d love to hear from you!

Landing Page Form – Marketing

Book your marketing consultation


Stay up to date and subscribe to our newsletter.