Our Services

Brand strategy

We’re proud to be one of the most highly-rated brand strategy agencies in Manchester. With years of experience, we help businesses like yours create a compelling brand identity and strategy that supports your long-term business goals.

As a strategic brand agency, we believe your brand needs a guiding anchor — your brand proposition — to align all communications. A strong brand strategy not only shapes your visual identity and tone of voice but also creates cohesive digital experiences that build customer loyalty.

Creative design work for The Old Fire Station Salford Brand

What is brand strategy?

Brand strategy is the blueprint that defines how your brand is perceived in the market. It guides how your business delivers value, engages your audience and sets itself apart in a competitive landscape.

Whether you’re a startup or scaling enterprise, understanding your target audience, brand experience and market positioning is key. A well-crafted strategy influences everything from your product messaging to the digital experiences you deliver.

A4 Brochure mockup

Why invest in brand strategy?

To succeed in a crowded market, you need an award-winning brand strategy agency that understands your vision. Our strategic process redefines your brand’s direction, ensuring it’s consistent, engaging and built to support your business goals.

At Think, we develop strategies that are customer-focused and insight-driven, creating meaningful brand experiences and positioning your business for long-term growth.

Our approach

1. Discovery

We explore your audience, uncover motivations and develop rich personas. This foundational stage helps define your brand experience, visual tone and digital messaging strategy.

2. Research

In-depth competitor and audience analysis supports internal buy-in and informs a compelling brand identity. Our strategic workshops help refine your brand proposition to align with your future ambitions.

3. Brand positioning

We define a unique, credible and relevant brand positioning statement that enhances how your brand is perceived, driving recognition and resonance with your target audience.

4. Brand audit

Our audit benchmarks your current branding against market leaders, evaluating how well it reflects your core values and long-term business goals.

5. Design direction

The final stage brings your visual identity to life — combining strategy, storytelling and creative direction to guide stakeholder alignment and deliver consistent, effective messaging across touchpoints.

Work with Think, a leading strategic brand agency, to create a brand strategy that works for your business.

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