Would you like to communicate information quickly and clearly? Of course you would! But there’s a limit on how much data we can commit to memory as we “scan” information, rather than read it.
Of all the information that is transmitted to your brain, 90% is visual. And of everything you see, your brain will process visuals up to 60,000 times faster than text. The human eye can register more than 35,000 visual messages in an hour. That’s impressive.
In a world that operates at the speed of sight, designers have created infographics. These are literally informative graphics, short bursts of text alongside visual images that are designed to communicate brief messages that can be absorbed quickly, and committed to memory. Because it’s bite-sized, it’s not overwhelming, and when you consider that as many as 65% of the world’s population are visual learners, it’s a great way to share information quickly, globally as well as locally.
Put a picture on your Tweet, and you’ll score 18% more likes. Facebook posts with pictures get double the engagement than those without. You’re 40% more likely to get your image-based social content shared than text-only posts.
Infographics will increase awareness about your brand as they are shared across social media. Make the most of this organic engagement and link to your house style: design your infographic using your brand colour palette and typeface. Content is 80% more likely to be read when it’s colourful, and don’t forget to include your brand name and logo too.
There’s so much to look at in this digital age, we know standing out can be difficult. Including infographics in your marketing plan and the application of engagement-generating tools will ensure you achieve cut through. Check out the interactive infographic we created for The LK Group.