2022 SEO predictions: what to expect in organic search and how to optimise your strategy

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SEO is always evolving. Every year, we see new changes and trends in the way that Google ranks websites. To stay ahead of the curve, it’s important to be aware of these changes and adapt your SEO strategy accordingly. So what can you expect from SEO in 2022? In this blog post, we will discuss some of the most likely SEO predictions for 2022 and how you can prepare your website for these changes!

SEO Trend 1 – Online Shopping

The first trend on our list for the year ahead is associated with online shopping behaviour. By the end of 2021, 2.1 billion people around the world were anticipated to purchase items and services. With e-commerce’s expanding popularity, Google is aiming to improve consumers’ online shopping experiences.

Google made adjustments to improve the attractiveness of selling on their platform, such as eliminating commission costs and taking away any cost for companies to advertise on Google.

SEO in 2022 will be more focused on eCommerce SEO, as shoppers increasingly move away from brick-and-mortar stores and towards online retailers. This means that businesses with an online store need to focus on optimising their website for search engines, to rank higher and attract more visitors.

SEO Trend 2 – Core Web Vitals

One of the biggest SEO predictions for 2022 is that Google will place even more emphasis on core web vitals. The Core Web Vitals are a collection of user-perceived metrics that measure page load speed. Four Core Web Vitals will be particularly important in 2022:

  1. First Contentful Paint (FCP): FCP measures the time it takes to load the bits of content on your website.
  2. First Input Delay (FID):  Time to Interactive (TTI): FID measures the time it takes for a user to be able to interact with your website.
  3. Largest Contentful Paint (LCP): The LCP is the length of time it takes for the largest piece of content on your site to load and appear for visitors.
  4. Cumulative Layout Shift (CLS): CLS measures the number of layout shifts that take place on your website without interaction from the user.

Google has made it clear that they are placing greater importance on core web vitals when ranking websites, so businesses need to ensure that their website is easy to use and provides a great user experience.

This includes making sure all pages are properly formatted for mobile devices, as well as making sure that the layout is simple and easy to navigate. If your website does not meet these requirements, you may find yourself losing ground to your competitors.

SEO Trend 3- Voice Search

Another SEO trend for 2022 is voice search. Conversational queries are another one of the 2022 SEO trends you should be aware of. With the increasing popularity of voice-activated devices such as Amazon Echo and Google Home, it’s important to optimise your content for voice search. This means using long-tail keywords and phrases that are likely to be used by people when conducting a voice search. You can also improve your chances of ranking high in voice search results by including rich answers and answer boxes in your content.

Google continuously strives to improve the user’s search experience for them to locate relevant data quickly. Understanding how languages work is an important component of that progress.

Google launched LaMDA (a breakthrough in natural language understanding for dialogue) to better understand natural language. Google is now concentrating on comprehending conversation in order to deliver results more quickly. This phase involves deciphering local dialects and how customers communicate while looking for things.

SEO Trend 4 – Video SEO

Video SEO is another trend that is expected to grow in importance this year. Videos are the most popular way for consumers to gather information and assist them in making purchasing decisions. With video becoming an increasingly popular medium for online content, it’s important to make sure your videos are properly optimised for SEO. This includes using the right keywords and tags, as well as making sure your videos are correctly embedded on your website. You can also boost your SEO ranking for videos by adding transcripts and closed captions.

The new features of focus include Clip markup and Seek markup, among other things. You may add a clip markup to your video so that users can jump immediately to the most important parts. If you had a video with suggestions, for example, you might use a clip markup to mark each one.

Seek markup explains how your URL structure works to Google. This information is critical since it allows Google to display the important parts of your video automatically. It allows Google to connect a specific point in your film with another portion of the Internet.

Adding transcripts and closed captions can also help your SEO ranking for videos. Transcripts are a great way to make sure your content is accessible to everyone, including people who are deaf or hard of hearing. Closed captions also provide an alternative to people who can’t watch videos with the sound on.

By properly optimising your videos for SEO, you can ensure that your content is seen by a wider audience and improve your chances of ranking high in search results.

SEO will continue to be an important part of any digital marketing strategy in 2022. If you want to stay ahead of the competition, make sure you’re keeping up with the latest trends! By following these tips, you can ensure that your website remains visible in organic search results.

If you need help optimising your website for SEO, contact our Digital Marketing team today! We can help you create a customised SEO strategy that will help improve your organic search ranking and drive relevant, targeted traffic to your website.