EVOLVING A BRAND IDENTITY FOR THE LK GROUP
An interesting project came along via our website last year. A local business also based in Radcliffe Manchester, The LK Group, did a search in Google for a local design agency who had construction sector experience.
They found us via one of our posts about work carried out for Balfour Beatty.
The family-run business who recently won the Best in Class for Family Business at the Made in Bury Business Awards, also celebrated their 25 year anniversary in 2017. They offer consulting and contracting services from their Head office in Manchester, and Liverpool, London and Glasgow, to construction businesses to really get projects moving forward quickly with their expertise.
The problem they came to us for help with was they wanted to create an illustration that showed all the services they offered.
During the discussion, we advised that perhaps they might want to look at their logo as well because we felt it was perhaps a little dated, and now would be a good time to look at it.
On agreement, we set about defining the brief.
This included the evolution of their existing logo design and accompanying brand identity elements, such as typography and colours, and of course, developing the illustration.
The first thing we did was look at the existing logo.