THE BUSINESS PROBLEM
Workman LLP is the UK’s largest independently owned commercial property management and building consultancy firm employing more than 700 staff across 12 UK offices and a growing presence in France. Workman’s specialist Property Management (PM) and Building Consultancy (BC) teams work with a client base which includes leading institutional funds, investors and property companies from the UK and overseas.
Having had a working relationship with their Head of Marketing, Louise, since 2007 at her tenure at Mansell Construction, Think reconnected with Louise in 2016 and started supporting Workman LLP in some smaller marketing communications.
After she saw a LinkedIn post by Think announcing a website tender win, we were invited to look at tendering for a new website for Workman LLP.
The previous website was created in 2013 and was showing its age in both design and functionality. As an integral part of the buying journey for prospects and clients when evaluating the firm they identified the requirement for a new website which was:
1| Modern and professional in appearance, consistent with the Workman brand
2| Provides a suitable platform to show a range of content that demonstrates our expertise – blogs, news, articles, photography, video etc
3| Supported by an appropriate content management system (CMS) to allow frequent and easy updates
4| Developed with the user experience in mind.
On the successful win of the tender we started the process by working with the team at Workman LLP to create a more streamlined sitemap, that also enabled multiple landing pages to increase better site-wide SEO exposure.
It was key that the website was designed to better showcase Workman’s services and personality. This was accomplished by designing a contemporary looking website that implemented a better user experience for visitors, and included a greater use of call to action/data capture opportunities that would ultimately improve lead generation.
The decision was taken early in the process to use a Wordpress CMS, that has provided a significantly easier to use platform for the Workman marketing team.
A key aspect to the website and performance was also an improved SEO strategy. We’re only a couple of months into the new website (launched January 2020) site launch as we are beginning to seeing improved rankings after a massive 301 redirect from the old website was carried out.
Head of Marketing, Louise, said, “We launched the website in January and have received really positive feedback from clients, staff and other stakeholders. The SEO plan to support the launch and growth of the site is already paying dividend with some significant gains in the past two months.
From submitting the design, cost and project proposal to delivery Paul and the team at Think! have been a pleasure to work with. The design proposed was simple and in keeping with where our brand had naturally evolved to – there was no big rebrand required but the team did a good job in brightening up the website and advising on imagery and photography. The WordPress CMS has been a dream to use, allowing for quick and easy content updates and additions. Its flexibility also means it will be easy to refresh design elements as and when required.
Owing to many external factors the project did take an awful lot longer than anticipated. I’d like to thank Paul and the team for their continued support and patience!”