How do you make commercial waste collection sexy? That was the design task put to us by Colin Harvey, the commercial director of the north west based Fresh Start Waste Services.
Risk mitigation of a problem like this, means that any creative solution we would propose needs to be born out of solid market understanding, and be creative and engaging. Perhaps most importantly, our customers need to trust that we won’t put their business at risk – one of the reasons we have many long standing clients.
The biggest challenge we faced, was the need to overhaul their brand identity. The elements we couldn’t change were the colours, the logo and their headline typeface, Cocon.
Creating a brand toolkit that evolved included a new illustrative style, creating a set of service icons, choosing a typeface family that paired well with Cocon, and a consistent layout system.