Think have worked with The North West Association of Directors of Adult Social Services (NW ADASS) for over 2 years. Initially we were commissioned to help develop an internal comms strategy, but as the pandemic struck, priorities shifted. It was identified that, as a result of the pandemic, local authorities were anticipating a 25-50% reduction in adult social care staffing. This is due to isolation and sickness, leading to a potential loss of up to half of the workforce. This would put some of the most vulnerable people in our communities at risk.
‘Step into Social Care’ is our third campaign for NW ADASS. It was aimed at the 18-35 age group, in particular school and college leavers who might be at a crossroads in terms of moving forward with their careers.
With this campaign, we wanted to challenge perceptions of what social care is and the wide range of people that social care staff work with. There was a strong sense from the sector that we should be getting across the aspirational and fun nature of social care and break down stereotypes of people who need support.