People Insight needed a new website ‘to sex up employee surveys and wow prospects’. The key challenges with the existing site were a corporate, impersonal and inconsistent look and feel, a poorly communicated proposition and recently, conversions had been on the decline.
People Insight had a good understanding of their audience and felt that it was important that the new website communicate the tech side of the business effectively, ensuring their platform could compete with other similar providers in the market. However this couldn’t be done at the expense of the consultancy side of the business. People Insights tech capabilities, expertise in trained organisational psychologists and excellent customer service all needed to be effectively communicated to our prospects.