The big B2B brand reboot

Identifying the need for a rebrand and how to gain buy in


There has never been a more pertinent time to take stock and look at how your brand is perceived in the market. Is it still having the same impact? Do you need to reach new audiences? Are your competitors outshining you?

Even if you have already audited your brand and you know you need to make a change…how do you know where to start? And how do you get everyone singing from the same hymn sheet?

Our guide to rebooting your B2B brand answers all of this and more, ensuring you and your business are prepared for the long term.

Download our guide

“If you always do what you’ve always done, you’ll always get what you’ve always got”

– Henry Ford

What this guide explores

In this guide we focus on finding your brands ‘North Star’ or brand positioning. This acts as a highly accurate point of reference on which to base all communications decisions and improve the accuracy of your marketing efforts, which in turn will generate more leads. 

  • Introduction
  • Chapter one: Convince the leadership team
  • Chapter two: Get out of the starting blocks
  • Chapter three: Provide the right stimulus for decision making
  • Chapter four: Define your brands North Star
  • Conclusion

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