What this guide explores
In this guide we focus on finding your brands ‘North Star’ or brand positioning. This acts as a highly accurate point of reference on which to base all communications decisions and improve the accuracy of your marketing efforts, which in turn will generate more leads.
- Chapter one: Convince the leadership team
- Chapter two: Get out of the starting blocks
- Chapter three: Provide the right stimulus for decision making
- Chapter four: Define your brands North Star