Evolving a brand identity for the LK Group

An interesting project came along via our website last year. A local business also based in Radcliffe Manchester, The LK Group, did a search in Google for a local design agency who had construction sector experience.

They found us via one of our posts about work carried out for Balfour Beatty.

The family run business who recently won the Best in Class for Family Business at the Made in Bury Business Awards, also celebrated their 25 year anniversary in 2017. They offer consulting and contracting services from their Head office in Manchester, and Liverpool, London and Glasgow, to construction businesses to really get projects moving forward quickly with their expertise.

The problem they came to us for help with was they wanted to create an illustration they showed all the services they offered.

During the discussion we advised that perhaps they might want to look at their logo as well because we felt it was perhaps a little dated, and now would be a good time to look at it.

On agreement, we set about defining the brief.

This included the evolution on their existing logo design and accompanying brand identity elements, such as typography and colours, and of course, develop the illustration.

The first thing we did was look at the existing logo.

You can see by just a few tweaks we were able to modernise the logo which included a fresher colour palette.

The next step was to examine the typographic aspect of the logo. We decided on a customised serif LK. This was then designed to give them their own unique look, and we chose Lato to be used as the supporting font.

This went through a few stages until the final design was settled on and rolled out across all of the Groups businesses and other brand identity elements such as business stationery, van livery, signage design and report templates.

Whilst this project was ongoing, we worked up a sketch of how we felt the illustration would work.

With a few tweaks to this we were able to take this illustration into vector format and then use on the banner stand they needed for an event they were exhibiting at.

We also carefully considered how the individual items of the illustration could be used separately. This foresight was useful as we were soon asked to create a services handout where we were able to use the individual services with their text.

The handout was designed to be a 10 page roll fold leaflet, and was printed on Omnia from Fenner Paper and printed by Boss Direct.

 

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