INCREASING WEBSITE LEADS
FOR QBASE DATA SERVICES

QBASE faced a number of challenges as a result of business growth, which is primarily achieved through customer base proliferation, additional technical partners and an increase in personnel. 

They had a desire to retain and grow their existing customer portfolio and to expand into new markets. Growth from the already established relationship with ‘not for profit’ organisations was key, as is retaining and growing their presence in retail, sporting arenas and more generally in national B2B markets. 

The existing website didn’t communicate anything well and visually looked very dated, so we were looking at a complete web design and user experience overhaul in order to meet their needs.

We started by understanding how best to channel their key audiences to the right section of the website. With 6 key personas to manage, we created a user journey map alongside the site map. This enabled multiple channels for users to find their way to the content they would typically be looking for. 

Gated key content required the user to fill out a short form to get access. This triggered an enquiry in Zoho, QBASEs CRM system, integrated seamlessly to the website. 

Without much brand identity to work with, we developed the visual style that set a professional tone and worked incredibly hard with the underlying concept we developed.

The data they work with isn’t theirs. It’s the clients. The concept was Your Data… Saved, or Your Data… Rescued, Your Data… organised. Whichever message worked well in that instance.

Last 6 months vs previous 6 months have seen a significant increase in quality and level of traffic. Engagement stats are up with a 50% increase in pages per session and bounce rate reduced by 11%. Most importantly, website leads have increased with a click through rate up by 45%.

Our SEO work has also yielded good search engine results. 6 months ago, just 1% of their 284 critical keywords ranked in the top 5 in Google. As a result of our work, now 7% of the keywords do, and 15% rank in the top 10.