QBASE faced a number of challenges as a result of business growth, which is primarily achieved through customer base proliferation, additional technical partners and an increase in personnel.
They had a desire to retain and grow their existing customer portfolio and to expand into new markets. Growth from the already established relationship with ‘not for profit’ organisations was key, as is retaining and growing their presence in retail, sporting arenas and more generally in national B2B markets.
The existing website didn’t communicate anything well and visually looked very dated, so we were looking at a complete web design and user experience overhaul in order to meet their needs.