It was identified that, as a result of the pandemic, local Authorities were anticipating a 25-50% reduction in adult social care staffing due to isolation and sickness, leading to a potential loss of up to half of the workforce. This would put some of the most vulnerable people in our communities at risk. It was decided by NW ADASS to try and do something about this, and fast.
Think were approached to create a campaign to recruit an auxiliary social care workforce to support the main workforce. The campaign needed to target specific groups of people:
- Those who can’t work but wanted to – hospitality, events, travel
- Those who normally work in other caring sectors – nursery workers, teachers and school staff
- People who used to work in health or social care
- And students – something to do / experience CV