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The importance of graphic design for business growth

Why should you invest in quality design?



First impressions count, don’t they? So it’s important to look your best when you’re representing your business. It’s equally important that your business looks its best, and that’s where graphic design comes in.

Your website is your virtual shop window, and it needs dressing with your brand. A brand is more than just a logo – it’s a persona that resonates with your business values, beliefs and professionalism. It’s what marks you out as different from your competitors, makes your company stand out in a world of imagery, and makes an emotional connection with your audience.

In fact everything you produce for your business should be in keeping with your brand, and consistent across every platform: internal and external; digital and print. Consistency demonstrates reliability, and reliability builds trust. And who wouldn’t want to work with someone they trust?


You want your graphic design to attract customers and clients, and retain them too. Utilising your branding across every platform is one way to build brand recognition, but you want to do more than get people to look at you: you want to communicate with them.

Text heavy content can be a turn off. Visual content is the way to keep people engaged, and help them retain information too – present your information graphically, and your messages will get through to your customers. What a picture.


Ready for your content to grow your social media presence tenfold? Us too! Graphic design is your key to boosting your social following and increasing your social presence: simply by creating shareable content. Design makes information, facts and statistics more interesting, and more memorable. Facebook posts with images get more than double the engagement that posts without pictures get.

Tweets that include images get 18% more likes than text-only. Image-based social content is 40% more likely to be shared than non-image content.


We know good graphic design is an investment, and that’s why we’re ready to help you find your style: we’ll create you designs that express your brand’s vision, values and personality. We’ll help you be different, individual and timeless.

If you THINK it’s time your business embraced graphic design, we’ve award-winning graphic designers who would be very happy to help. Get in touch today: 0161 507 2410.