IF YOU BUILD A WEBSITE, WILL NEW BUSINESS COME?
In the early knocking of Field of Dreams, Kevin Costner sets off for an evening stroll through a field of head-high corn on his farm in rural Iowa. Much to his surprise and confusion, he hears the immortal words “if you build it, he will come”, whispered by a disembodied voice floating on the wind. His bewilderment magnifies when a vision of a baseball diamond appears before him.
Putting two and two together and coming up with a grand slam home run, he grabs a shovel and creates a baseball field. It’s what anybody would do. After an unremitting series of toils and tribulations are condensed into a further ninety minutes, almost everyone in the film ends up happy and the viewers who have managed to successfully suspend their disbelief are bawling their eyes out.
The only problem is that the “if you build it, he will come” line has been mangled over the past three decades, so that it is often credited as being “if you build it, they will come”.
Many businesses take this misquoted approach to websites. Just because you have a website, it doesn’t mean that many people are going to be able to find it. Having a new website is only the start of attracting new customs online. Welcome to the Field of Reality.
FIELD OF REALITY
The truth of the matter is that a mediocre website which has been optimised is almost always going to attract more organic traffic than an outstanding one which has been left to its own devices. It’s something we see daily and is hugely frustrating.
If you’ve spent hundreds or thousands of pounds on a new website, you should have every expectation that it will be able to compete against other sites in the same niche. Ultimately, we believe that many web design companies who make a site, but either offer no, or the bare minimum of optimisation options, are selling their clients horrendously short.
Designing and building a website, even one with all the bells and whistles you can think of, is only half of the job. Most businesses have a presence on social media these days, and although you will bring in some visitors if you engage with your target market there, those numbers die off if you don’t keep tweeting, uploading images to Instagram, or post regularly on Facebook, or LinkedIn.
Organic traffic – which is when customers find you on Google, Bing, DuckDuckGo, or any other search engine – is harder to come by initially, but it should be the bread and butter for most businesses once their site has bedded in.
Search engine optimisation isn’t rocket science, but it does involve logic, a strong knowledge of the latest industry developments, and increasingly an ability to write strong copy.
The simple bottom line is: if your website has never been optimised, new business won’t come.
Think Design is a boutique digital agency based in Manchester. If your website is struggling to attract customers, give us a call on (0161) 507 2410 or email firstname.lastname@example.org to discuss your SEO options.
WHY YOU SHOULD BE USING INFOGRAPHICS
See, scan, share: why you should be using infographics
Would you like to communicate information quickly and clearly? Of course you would! But there’s a limit on how much data we can commit to memory as we “scan” information, rather than read it.
Of all the information that is transmitted to your brain, 90% is visual. And of everything you see, your brain will process visuals up to 60,000 times faster than text. The human eye can register more than 35,000 visual messages in an hour. That’s impressive.
In a world that operates at the speed of sight, designers have created infographics. These are literally informative graphics, short bursts of text alongside visual images that are designed to communicate brief messages that can be absorbed quickly, and committed to memory. Because it’s bite-sized, it’s not overwhelming, and when you consider that as many as 65% of the world’s population are visual learners, it’s a great way to share information quickly, globally as well as locally.
Infographics are good for improving your SEO content too, getting that content shared, and growing your company brand and presence (providing your infographics are aligned to your company’s brand). Make them eye-catching, and you’ll increase engagement. Businesses that use infographics can see up to twelve times as much traffic growth as a business that doesn’t.
Put a picture on your Tweet, and you’ll score 18% more likes. Facebook posts with pictures get double the engagement than those without. You’re 40% more likely to get your image-based social content shared than text-only posts.
Infographics will increase awareness about your brand as they are shared across social media. Make the most of this organic engagement and link to your house style: design your infographic using your brand colour palette and typeface. Content is 80% more likely to be read when it’s colourful, and don’t forget to include your brand name and logo too.
There’s so much to look at in this digital age, we know standing out can be difficult. Including infographics in your marketing plan and the application of engagement-generating tools will ensure you achieve cut through. Check out the interactive infographic we created for The LK Group.
If you THINK you’re ready to grow your reach, and your business, our award-winning graphic designers will be very happy to help. Get in touch today: 0161 507 2410.
6 TIPS TO HELP YOUR ON-PAGE SEO
There are many ways of raising your online visibility, but on-page SEO plays a big part. Getting the on-page SEO right from the start will make it easier for your business to be found
So here we outline 6 ways to boost your on-page SEO:
1.Page Titles & Meta Descriptions
When search engines, such as Google, read your pages they check for variables such as the page title, meta descriptions, headings and content to understand what your site is about. Take time and consider these factors and think about what your target customers will searching for to inform you. As if you get this part right, you will be seen more often in searches for customers looking for a business like yours.
2. Outbound Links
When writing content for your site, such as blog articles, long form content and press releases try to link to another site by way of a reference or source. By linking to a trustworthy domain, it can send trust signals to search engines and increase the authority of your content, which is all great for your SEO.
3. Imagery and multimedia content
It’s not only your written content that needs to be considered, but also imagery and video. But if the images and video that are uploaded are too big, this can slow down your page loading speed and affect your SEO. To avoid this, try using original images, ensure they are not too large in size and remember to use an ALT tag to describe the image or video.
4. Page loading speed
Google has officially added speed as one of the factors that can affect ranking. So, ensuring your website is loading as fast as possible is good practice, as outlined in the point above.
5. Mobile Friendly
Most people nowadays will search online for information via their mobile phone, so it is critical that you have a mobile first website. If you are redesigning your site you can check your site is mobile friendly with Google’s search console in order to identify any potential problems.
So, what does Google consider to be good on-site content?
Put simply, try and create a mix of original content with the use of text, images and videos. Make the content useful, interesting and valuable to the audience that you are trying to engage with. Google will thank you for it.