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THINK DESIGN UNVEILS USER-FRIENDLY WEBSITE FOR AWARD WINNING RESTAURANT NUTTERS

Place emphasis on User Experience, says Paul Grogan

Leading Bury creative agency Think Design is calling on business owners to place more emphasis on the user experience in their digital marketing strategy. The advice comes as the agency unveils a brand-new customer-focussed website for leading North West restaurant Nutters.

An award-winning fine dining venue, Nutters is a critically-acclaimed modern British restaurant and wedding venue on the outskirts of Rochdale, owned by celebrity chef Andrew Nutter. With an exceptional reputation across the region and beyond, Nutters recognised a need to enhance the website user experience for its customers and increase compatibility across all devices, with an emphasis on their menus.

Think were awarded the project following the success of a wedding brochure the agency designed for Nutters at the end of 2018. Andrew Nutter briefed Think to bring design consistency across their marketing materials and to incorporate the brochure graphic design style across the new website, with ease of use as a top priority.

Think Design began with an assessment of the existing website, taking a top view of the entire structure to arm them with an insight as to which pages were performing well – and which were unnecessary.

Paul Grogan, Managing Director of Think Design explained, “When it comes to web design, many agencies will miss out on this crucial step and rush straight to the “fun bit” – but to do that is to do your client a huge disservice.

“It’s absolutely essential that as designers we understand how potential customers interact with a business website – and be clear on what will lead them to convert.

“We established early on that the majority of visitors to the Nutter’s website predominately wanted to view menus via the website and not through a downloadable PDF– and so that’s what we set out to replicate.”

After beginning with a site map, Think developed a concept around the wedding brochure design with the challenge of enabling the online menus to look and act like a menu in the restaurant. Following the lead of the brochure, the team kept the same colour theme and typography, creating an easy to read website design with even clearer menus.

Paul Grogan continued, “We truly put ourselves in the shoes of the customer, and through our research, we were shocked to see how many other restaurant websites had failed to do this. We took a collaborative approach with the client to ensure consistency throughout, resulting in an outstanding piece of work that we are extremely proud of.”

Think Design is an award-winning creative design, digital and marketing agency based in Bury, Lancashire. In the two years since its launch, the agency has quickly gained an enviable reputation as a leading studio with a loyal client base across the North West and beyond.

Think help their clients grow their businesses through hard-working design, digital and marketing services. This includes creative, branding and brand identity, websites, digital support post-launch including SEO, exhibitions, illustrations and infographics. Their impressive client list includes: Abode Property Development, Balfour Beatty plc, Emerge Recycling Manchester, Nutters Restaurant, Nationwide Cycling Academy, Parliamentary Health Service Ombudsman, Social Mobility Foundation, Telecom North West, University of Salford and The University of Manchester.

Andrew Nutter said, “We’re absolutely delighted with our new website. Think Design not only provided us with some fantastic ideas and inspiration, they got to the heart of what our customers really need.”

Paul Grogan concluded, “It’s our mission to transform our client’s businesses through award-winning creative that raises their profile – and increases their profits. We do this through by combining outstanding innovative thinking with fantastic value to produce hardworking work that will make a tangible difference to the client’s bottom line – and this latest project is a perfect example of that.”

THINK REBRANDS SOFTWARE SOLUTIONS GIANT BRADY PLC

Leading northwest creative agency Think Design has unveiled a full rebrand for global risk management software solutions giant Brady PLC.

Think were contacted directly by the London-based organisation, which produces solutions for the global commodity and energy trading space, who were looking to brief a creative agency that is “the best of the best”.

After initially quoting for a logo, Think were invited to cost a prestigious full rebrand project. Think won the work without the need to pitch, and production included a logo design in various formats across all platforms, brand identity guidelines, stationery, word templates, presentation templates, event graphics, brochure design and print, icon design and custom typeface design.

Paul Grogan, Managing Director at Think Design said:

“The team at Brady PLC were a joy to work with on this exciting project, giving us full creative license to bring the firm’s existing branding right up to date. There is a huge difference between a new logo and a full rebrand and we took a collaborative approach with the client, to ensure consistency throughout, resulting in an outstanding piece of work that we are extremely proud of.”

After working up several ideas, Think developed a concept around the business’s positioning statement “ahead of the curve”, which formed the backbone of the brief. In a radical move away from the existing design, the new logo features strong, vibrant colours which are highly compatible with the digital platform’s customers are most likely to view them on. The intelligent design has been delivered with absolute precision, utilising the crossbar of the A to create a ‘curve’ within the logo with a perfect circle on the crossbar.

Think Design are a strategic and award-winning branding, web design and digital marketing agency based in Bury, Lancashire. In the three years since it’s launch, the agency has quickly gained an enviable reputation as a leading studio with a loyal client base across the North West and beyond.

Think help their clients grow their businesses through hard-working design, digital and marketing services. This includes creative, branding and brand identity, websites, digital support post-launch including SEO, exhibitions, illustrations and infographics. Their impressive client list includes: Abode Property Development, Balfour Beatty plc, Emerge Recycling Manchester, Nutters Restaurant, Nationwide Cycling Academy, Parliamentary Health Service Ombudsman, Social Mobility Foundation, Telecom North West, University of Salford and The University of Manchester.

Mark Tredway at Brady PLC said:

“We are absolutely delighted with the new branding, which has been 100% on brief. The look and feel has been extremely well received by customers and prospects alike. We were thrilled with not only the level of creativity demonstrated by Paul and his team but his business acumen in understanding what is right for us as a company”

Paul Grogan concluded:

“It’s our mission to transform our client’s businesses through award-winning creative that raises their profile – and increases their profits. We do this through by combining outstanding innovative thinking with fantastic value to produce hardworking work that will make a tangible difference to the client’s bottom line – and this latest project is a perfect example of that.”