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The importance of graphic design for business growth

Why should you invest in quality design?



First impressions count, don’t they? So it’s important to look your best when you’re representing your business. It’s equally important that your business looks its best, and that’s where graphic design comes in.

Your website is your virtual shop window, and it needs dressing with your brand. A brand is more than just a logo – it’s a persona that resonates with your business values, beliefs and professionalism. It’s what marks you out as different from your competitors, makes your company stand out in a world of imagery, and makes an emotional connection with your audience.

In fact everything you produce for your business should be in keeping with your brand, and consistent across every platform: internal and external; digital and print. Consistency demonstrates reliability, and reliability builds trust. And who wouldn’t want to work with someone they trust?


You want your graphic design to attract customers and clients, and retain them too. Utilising your branding across every platform is one way to build brand recognition, but you want to do more than get people to look at you: you want to communicate with them.

Text heavy content can be a turn off. Visual content is the way to keep people engaged, and help them retain information too – present your information graphically, and your messages will get through to your customers. What a picture.


Ready for your content to grow your social media presence tenfold? Us too! Graphic design is your key to boosting your social following and increasing your social presence: simply by creating shareable content. Design makes information, facts and statistics more interesting, and more memorable. Facebook posts with images get more than double the engagement that posts without pictures get.

Tweets that include images get 18% more likes than text-only. Image-based social content is 40% more likely to be shared than non-image content.


We know good graphic design is an investment, and that’s why we’re ready to help you find your style: we’ll create you designs that express your brand’s vision, values and personality. We’ll help you be different, individual and timeless.

If you THINK it’s time your business embraced graphic design, we’ve award-winning graphic designers who would be very happy to help. Get in touch today: 0161 507 2410.


See, scan, share: why you should be using infographics

Would you like to communicate information quickly and clearly? Of course you would! But there’s a limit on how much data we can commit to memory as we “scan” information, rather than read it.


Of all the information that is transmitted to your brain, 90% is visual. And of everything you see, your brain will process visuals up to 60,000 times faster than text. The human eye can register more than 35,000 visual messages in an hour. That’s impressive.


In a world that operates at the speed of sight, designers have created infographics. These are literally informative graphics, short bursts of text alongside visual images that are designed to communicate brief messages that can be absorbed quickly, and committed to memory. Because it’s bite-sized, it’s not overwhelming, and when you consider that as many as 65% of the world’s population are visual learners, it’s a great way to share information quickly, globally as well as locally.


Infographics are good for improving your SEO content too, getting that content shared, and growing your company brand and presence (providing your infographics are aligned to your company’s brand). Make them eye-catching, and you’ll increase engagement. Businesses that use infographics can see up to twelve times as much traffic growth as a business that doesn’t.

Put a picture on your Tweet, and you’ll score 18% more likes. Facebook posts with pictures get double the engagement than those without. You’re 40% more likely to get your image-based social content shared than text-only posts.


Infographics will increase awareness about your brand as they are shared across social media. Make the most of this organic engagement and link to your house style: design your infographic using your brand colour palette and typeface. Content is 80% more likely to be read when it’s colourful, and don’t forget to include your brand name and logo too.


There’s so much to look at in this digital age, we know standing out can be difficult. Including infographics in your marketing plan and the application of engagement-generating tools will ensure you achieve cut through. Check out the interactive infographic we created for The LK Group.

If you THINK you’re ready to grow your reach, and your business, our award-winning graphic designers will be very happy to help. Get in touch today: 0161 507 2410.