CHALLENGING BRAND PERCEPTION WINS THE PITCH FOR VENOM IT
We are delighted to announce that Think Design have won a competitive pitch to work with Venom IT, an award winning and ambitious Manchester based IT provider who specialise in IT support and Cloud Services.
Originally a website redesign brief, Think quickly identified the need to revisit the brand proposition if Venom were to achieve their ambition to break away from purely wholesale and become a B2B Retailer – it was this approach that won us the work.
Venom IT was established by siblings Becki & Steven Powell in their family garage in Sale, Manchester back in 2009. Since then they have managed to grow their business to a team of over 20 technicians and engineers and work hard to maintain a positive and innovative company culture that retains a family feel as they grow.
Think love working with progressive companies that are underpinned with strong values and even better when they are family run – as are Think! Better still, Venom understands the value of great design and the return it can bring to the business, we think they are a dream client!
Paul Grogan, MD of Think, said: “Venom IT is going through an exciting period of its already award-winning history, and we are so happy to be able to join the next part of its journey.”
Jonathan Hunt, Digital Marketing Manager at Venom IT added: “We were really impressed with how Think challenged us to broaden our brief and rethink our visual identity, demonstrating the tangible benefits that could be achieved if we trusted them with this wider brief.”
The project has been kick started and we have just completed the audience research stage that will inform the brand identity development.
To which Jonathan fed back: “I must say this work is exemplary! A lot of work clearly has been put into this and I have no doubt that it will have a very big and positive impact on Venom IT’s next chapter!”
We are really excited to move to the next stage in the evolution of the Venom IT brand – watch this space!…
6 TIPS TO HELP YOUR ON-PAGE SEO
There are many ways of raising your online visibility, but on-page SEO plays a big part. Getting the on-page SEO right from the start will make it easier for your business to be found
So here we outline 6 ways to boost your on-page SEO:
1.Page Titles & Meta Descriptions
When search engines, such as Google, read your pages they check for variables such as the page title, meta descriptions, headings and content to understand what your site is about. Take time and consider these factors and think about what your target customers will searching for to inform you. As if you get this part right, you will be seen more often in searches for customers looking for a business like yours.
2. Outbound Links
When writing content for your site, such as blog articles, long form content and press releases try to link to another site by way of a reference or source. By linking to a trustworthy domain, it can send trust signals to search engines and increase the authority of your content, which is all great for your SEO.
3. Imagery and multimedia content
It’s not only your written content that needs to be considered, but also imagery and video. But if the images and video that are uploaded are too big, this can slow down your page loading speed and affect your SEO. To avoid this, try using original images, ensure they are not too large in size and remember to use an ALT tag to describe the image or video.
4. Page loading speed
Google has officially added speed as one of the factors that can affect ranking. So, ensuring your website is loading as fast as possible is good practice, as outlined in the point above.
5. Mobile Friendly
Most people nowadays will search online for information via their mobile phone, so it is critical that you have a mobile first website. If you are redesigning your site you can check your site is mobile friendly with Google’s search console in order to identify any potential problems.
So, what does Google consider to be good on-site content?
Put simply, try and create a mix of original content with the use of text, images and videos. Make the content useful, interesting and valuable to the audience that you are trying to engage with. Google will thank you for it.
The Importance of Branding for B2B
B2B branding is everything, in part because it’s what sets every company apart. All companies that become household names have something that makes them stand out. But the importance of recognition and credibility isn’t just reserved for B2C businesses! All B2B brands need to recognise the importance of a well-considered and consistent brand identity that reflects the quality of their offer and promotes trust.
What is your brand?
A company’s brand is the first point of contact with the customer. As soon as your customer comes onto your website, they can be greeted by the digital equivalent of a stunning mansion foyer, or a hotel you wouldn’t be caught dead in. First impressions count more than anything. It may sound cynical to say, but we are a superficial, impatient species. When you walk through the front door of a shop, a hotel, a neighbour’s home, you instantly make every judgement you can. It’s the same with websites. You need to make the best first impression that you can. By creating a brand identity that customers can feel confident in, with a good logo and some great web design, you’ll be setting yourself apart from the crowd.
Start with your logo
The most obvious way to stand out is the logo. Your logo needs to be the exact manifestation of everything your company stands for. Firstly, it’s your identity. Secondly, it shows the world who you are and what you’re providing. Finally, it sets everything from tone, to target audience.
Logos are also great for their mobility. Logos aren’t just for websites; they can go everywhere; social media, printed media, packaging, and on company vehicles.
Make your brand aesthetically pleasing
Visual elements tell the customer exactly the kind of business you’re running. By crafting a solid brand identity, your customer will get a feel for your company and an expectation of what to expect from you. A strong brand will cultivate a strong connection with your customers. It even creates commercial value. Websites with a strong brand identity are more likely to earn more revenue too. Customers are more likely to place a higher economic value on your products/services.
Make your company recognisable
B2B branding comes down to recognition. It’s all about familiarity. I’ve been with the same mobile phone provider for almost ten years, I know other providers might offer alternatives, but I’m a creature of habit. Most people are. A recognisable strong brand cultivates a system of retention. After your nice website attracts people, you need your brand to keep people there, and coming back.
The buyer journey has changed
All too often, we hear that a company’s main source of new business is through word of mouth or referral. So, why even invest in B2B branding?
This may be true… However! Times have changed and the first thing the referred buyer will do is check out peer reviews and your online channels. If these don’t immediately demonstrate that you are a professional and credible outfit then they will look elsewhere and you may lose your valuable lead.
With the plethora of businesses readily available online, standing out from the crowd is more essential than ever. To create the perfect brand identity for your business, get in touch with us on 0161 507 2410. Our team would love to discuss your business with you and help you unlock the perfect brand identity to help you stand out.