BRAND NEW BEGINNINGS: WHERE TO START WITH YOUR NEW LOGO
New brand beginnings
We THINK a logo is more than a badge – it’s a mark of who you are and what you stand for. It’s your identity. It’s your brand.
It’s not easy to bring a brand into being. We’re not saying you can’t design a logo yourself, but there’s more to an identifying icon than weaving colour and your business name together.
When we brand, or rebrand, we get to know our clients and their businesses first.
Who your brand is targeted towards is an important factor in finding an identity. Your brand needs to be relevant to you – if you’re a nursery school, your relevant logo would be more teddy bear, less post apocalyptic zombie – and to your customers too. Most parents are likely to choose the teddy-badged business to look after their little monsters because the logo suggests it’s safe, gentle and child-friendly.
There’s more than a bit of psychology behind graphic design. Colours, styles and placement (centred, off-set, etc), and typeface can all communicate certain characteristics: green is often associated with nature, or environmental awareness; blue is used by a high percentage of construction firms to denote reliability and integrity; white space and a classic or contemporary clean font is regularly found on premium bands.
It’s clever, subliminal messaging.
We would love to help you find your brand. Whether you’re a start-up looking to stand-out in your chosen market, or a business with history that is embracing a new modernity, our award-winning graphic designers would love to work with you.
We THINK, we design. Get in touch today on 0161 507 2410 or click here to check out the services we offer.