LINK BUILDING OR PR. WHAT IS THE BEST APPROACH?
For years a followed link on a popular site was seen as the ‘holy grail’ of digital marketing and SEO. This led to some people buying links by bribing publishers to link back to a website.
But times have changed and for the better. A recent Google update now states that citations (brand mentions) are equally as important as a link back to a site. The focus for Google is now on content and relevancy. A link on an authority site will send traffic to your website and, of course, help your SEO. But even without a link, securing a brand on a credible site will boost awareness, raise consideration and position a brand as an authority as well as being recognised by Google.
To secure a followed link is hard but not impossible. Still, sites like Forbes, Daily Mail, Daily Mirror, will not give a followed link, but they will provide a brand mention, especially if it is a good story.
So, do you need a link builder or a PR professional to secure links and brand mentions?
What you need first is a great storyteller, who understands newsworthiness, the media, SEO, and brand building.
The focus now is, the strength of the story and the relevancy of the content to the audience it will reach. So, whether someone calls themselves a link builder or a PR, if they are strategically thinking about how to achieve the above – they are the ones for you.
Before starting to write or create content to achieve coverage or links, you should be asking yourself, “Why would a site publish this content?” Is it interesting, relevant or new! What assets do you need to create to accompany the story to make it leap off the page?
The best approach is to ensure you do your research and target relevant media and sites that are specific to your industry or subject matter. Think about your audience, raising brand awareness and telling an engaging relevant story. Consider these and you can develop a story that secures coverage, links and most of all, gets your brand remembered.
HOLDING OUT FOR A HERO IMAGE
Holding out for a Hero Image
Big images have a big impact. Layer those with relevant, bite-sized content, and you’ve a hero image.
Websites usually display their hero images prominently, full-width across the viewing screen, so it’s the first thing a visitor sees, and really grabs their attention. It’s a way to communicate your purpose, present key information with calls to action and can sometimes be referred to as a banner, header or slider. It doesn’t have to be static either – you can opt for dynamic rotation, although we recommend no more than three or four.
The key to nailing this is to ensure your images are of the highest quality: sharp, beautifully shot and elegantly placed in the design to work with the copy that accompanies it. The text should be placed in close proximity to the image and they must be relevant to each other to ensure a consistent visual message.
What the hero image and its copy conveys is up to you – products or services, promotions, news – but it’s another marketing channel that can be used to excellent effect.
Your choice of hero image is customer-influencing. It takes mere seconds to make a first impression, so choose with your customer in mind. Try to imagine how the image you’ve chosen will make them feel about your business.
Does it alienate or polarise, or unite you with your customers? Are you using emotive images – smiles, cute furry creatures or the polar opposite – and are they the right images for the emotion you’re trying to convey? Does it stand out, or is it too vanilla to work on the big screen?
It’s a lot to THINK about, we know, but fortunately we’ve some everyday heroes who are ready to help you.
THINK Hero Image: Think Design: Call 0161 507 2410
GRAPHIC DESIGN IS AN INVESTMENT IN BUSINESS GROWTH
The importance of graphic design for business growth
Why should you invest in quality design?
First impressions count, don’t they? So it’s important to look your best when you’re representing your business. It’s equally important that your business looks its best, and that’s where graphic design comes in.
Your website is your virtual shop window, and it needs dressing with your brand. A brand is more than just a logo – it’s a persona that resonates with your business values, beliefs and professionalism. It’s what marks you out as different from your competitors, makes your company stand out in a world of imagery, and makes an emotional connection with your audience.
In fact everything you produce for your business should be in keeping with your brand, and consistent across every platform: internal and external; digital and print. Consistency demonstrates reliability, and reliability builds trust. And who wouldn’t want to work with someone they trust?
You want your graphic design to attract customers and clients, and retain them too. Utilising your branding across every platform is one way to build brand recognition, but you want to do more than get people to look at you: you want to communicate with them.
Text heavy content can be a turn off. Visual content is the way to keep people engaged, and help them retain information too – present your information graphically, and your messages will get through to your customers. What a picture.
Ready for your content to grow your social media presence tenfold? Us too! Graphic design is your key to boosting your social following and increasing your social presence: simply by creating shareable content. Design makes information, facts and statistics more interesting, and more memorable. Facebook posts with images get more than double the engagement that posts without pictures get.
Tweets that include images get 18% more likes than text-only. Image-based social content is 40% more likely to be shared than non-image content.
We know good graphic design is an investment, and that’s why we’re ready to help you find your style: we’ll create you designs that express your brand’s vision, values and personality. We’ll help you be different, individual and timeless.
If you THINK it’s time your business embraced graphic design, we’ve award-winning graphic designers who would be very happy to help. Get in touch today: 0161 507 2410.