Our Services

Helping clients create brands that are distinctive, usable and protected with our trade mark service

SB Laboratories

Transforming a laboratories and educational space brand

Trade mark registration & design rights

A strong brand is not just how a business looks, sounds or shows up in the world. It is an asset and, where possible, it should be something the business can own and protect.

When we are naming a business, designing a logo or developing a brand identity, there is a point where creative decisions need to be tested against commercial and legal reality.

Through our partnership with specialist IP lawyers Brandsmiths, we help clients access trade mark and design rights advice at the point it matters most: while the brand is still being created, not after decisions have already been made.

Built into the branding process

Trade mark and design rights advice typically comes into play during:

Brand naming or renaming
Logo and identity design
New product or service launches
Rebrands and brand refreshes

Handled early, this advice protects the work we’re doing together and helps avoid potentially expensive problems down the line.

Trade mark clearance searches and application process

Before committing to a name or logo, it is important to understand whether it can be used and protected. Through Brandsmiths, we can arrange a comprehensive trade mark search that:

Check the UK, EU and international trade mark registers
Identify potential conflicts or risks with similar UK, EU and international trade marks
Provide clear, practical guidance on next steps

This allows creative ideas to be tested properly, without slowing progress or narrowing the design thinking too soon.

Trade mark advice and registration for your business

Once a name, logo or key brand asset has been agreed, Brandsmiths can advise on what should be protected, where protection is needed, and how registration should be approached.

This can include:

What should and should not, be trade marked
Which markets and trade mark classes are relevant
Managing the trade mark registration process
Handling objections or challenges, where required

Think remains closely involved throughout, making sure the legal protection supports the brand strategy rather than complicating it. We can then help you with the trademark application.

People Matters

Repositioning People Matters HR in a disrupted market

billboard advertisement for Agecko

Agecko

Waste not, want not. A bold brand reposition and website built for consultancy leadership.

Wallmax registered packaging design

Design rights advice

Trade marks usually protect identifiers such as names, logos and slogans. Design rights can protect the visual appearance of products, packaging, digital assets or distinctive design features. For some brands, value sits not only in the name but in the look and feel of the wider identity.

Design rights can apply to:

Graphic marks
Packaging and product design
Visual systems and brand assets
Distinctive digital or physical design elements such as shape

Where relevant, we’ll flag opportunities to protect the visual work we’re creating and connect you with expert advice.

Protecting the value of your brand and logo

Early trade mark and design rights advice can reduce the risk of forced name or logo changes, infringement issues, protect marketing investment and strengthen long-term brand value. It can also support future growth, licensing or the sale of your business by adding valuable assets.

Think remains your creative partner throughout, working with Brandsmiths to provide specialist legal expertise. That means you benefit from:

Clear, commercially focused advice
Fewer surprises later on
A smoother brand development process
Providing you with brand protection

This is an optional addition to our Brand Strategy and Branding services, designed to provide reassurance before key brand decisions are finalised.

Work with Think to build and protect your brand identity.

If you’re developing a new brand and want to ensure it can be protected, book a call with our team or submit your details here and we’ll be in touch.

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